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A sneak peek behind the curtain building Notis to your favourite Unicorn.

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Why we rebuilt Notis around an agentic workspace

Notis is evolving from a simple AI assistant to an agentic workspace, focusing on seamless integration of tools and user interfaces. The new architecture connects various input methods, enhancing coherence and usability while simplifying user experience. Upcoming releases aim to clarify the system's capabilities through structured templates and skills, ensuring users feel supported in practical scenarios. This approach emphasizes the importance of making software intuitive, valuable, and adaptable for both end-users and developers.

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Weekly review meeting summary

This week, Notis achieved significant growth, scaling from 10 to 60 trials per day through Meta ads. The combination of effective customer acquisition, healthy unit economics, and the emergence of the "Notice apps" concept suggests a new direction for the product. With a focus on cash flow and sustainable growth, Notis aims to evolve into an AI-native operating system for small businesses, integrating various tools into a cohesive platform.

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The uncomfortable truth about my next raise: 250k or 500k changes the whole company

This blog discusses the implications of raising either $250k or $500k, emphasizing how the amount influences company strategy, hiring, and narrative. It explores the emotional aspects of fundraising, the importance of clarity in pitching, and the potential risks of being tied to existing platforms like Notion. The author outlines a plan to refine their pitch, focus on key hires, and choose a fundraising amount that aligns with achievable milestones.

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What $100 on YouTube taught me about Notis growth (and why we split B2B vs prosumer)

This article discusses insights gained from a $100 YouTube ad experiment that revealed the importance of engaging content structure for Notis's growth strategy. It emphasizes the need to separate B2B and prosumer marketing funnels, with tailored narratives for each segment. The piece outlines a LinkedIn-based B2B outreach strategy and plans for increasing video content production to enhance engagement. The key takeaway is to focus on creating a solid core message before optimizing distribution.

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Why Image Gen Isn’t Ready (Yet) — and the Workflow That Still Wins

The article discusses the current limitations of image generation for ad creation, emphasizing the need for a robust workflow rather than relying solely on AI models. It highlights the importance of capturing inspiration, automating the creative process, and producing multi-format outputs to enhance efficiency. The author advocates for a service-first business model that prioritizes human touch alongside automation, suggesting that a structured pipeline will enable better scalability as image generation technology improves in the near future.

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The Week Notis Hit Break-Even (and Why I’m Betting on ADHD Founders)

In this post, the author shares insights on hitting break-even in acquisition, emphasizing the importance of distribution and the unique needs of ADHD founders. They discuss effective strategies like improved tracking, team plans, and templates, while highlighting the shift in focus from product features to creating a supportive system for users. The author also reflects on pricing adjustments and the necessity of building trust in a competitive market, concluding that successful founders in 2026 will prioritize distribution and context over product alone.

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Notion is too complex. That’s why we built Notis.

Notis simplifies the complexities of Notion, offering users a second brain without the steep learning curve. It enables quick task management and note-taking, enhances context management with deep search capabilities, and ensures compatibility with existing Notion templates. The goal is low-click, high-efficiency use, allowing seamless integration with other tools to capture and organize information effortlessly.

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The Explainer We Almost Made (and Why We Changed It)

The explainer video for Notis was reworked to shift focus from merely summarizing meetings to emphasizing how it helps users manage tasks seamlessly, acting like an AI intern that organizes work without disrupting communication. The narrative highlights the continuous updating of notes, tasks, and expenses in Notion, aiming to resonate with busy founders seeking to reduce clutter and improve workflow efficiency.

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The only moat left for AI products: ICP clarity + a content machine

This article discusses the importance of having a clear ideal customer profile (ICP) and a robust content strategy for AI product success. The author shares insights from their experience with Notis, highlighting revenue growth, user demographics, and the need for multi-use-case functionality. They emphasize that effective distribution and personal branding are crucial for standing out in a crowded market. The piece concludes with a focus on educational content as a means to maintain competitiveness.

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What I learned growing Notis on $3K/month (and why messaging-first changes everything)

In "What I learned growing Notis on $3K/month," the author shares insights on building a messaging-first productivity tool that integrates with platforms like WhatsApp and Telegram, emphasizing the importance of reducing friction in capturing ideas. They discuss early growth metrics, effective marketing strategies on Twitter/X, and challenges with Google ads and newsletters. The focus is on improving key metrics and potentially seeking funding to scale the successful bootstrapped model.

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Why Calendar Integrations Are So Hard to Nail (and Why Reliability Is the Real Product)

This article explores the complexities of calendar integrations, emphasizing that reliability is the key feature rather than just a simple function. It discusses the importance of treating the calendar as the system of record, the challenges of syncing across time zones and changes, and the significance of designing for operational resilience. The author advocates for a user-centric approach in building scheduling solutions, ensuring that they handle failures gracefully and maintain consistency, ultimately enhancing user experience.

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Constraints are the product: what building Notis on WhatsApp taught me about AI, cost, and roadmap

This blog discusses the development of Notis, an AI assistant on WhatsApp, emphasizing the importance of constraints in product design. It highlights the advantages of using WhatsApp, the architecture of Notis, the realities of unit economics, and ongoing pricing experiments. The author reflects on the future roadmap, focusing on multi-platform connections, communication channels, and vertical expansion. Ultimately, the takeaway is that constraints enhance clarity and improve the product's effectiveness.

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Notion-on-top was the starting line: building Notis as an agentic workspace

This week’s customer session revealed that Notis is evolving from an "AI on top of Notion" tool into a standalone agentic workspace. The goal is to allow users to describe outcomes and receive tailored interfaces without forcing a restart of existing systems. Key insights from a customer discussion highlighted the need for better knowledge flow from meetings, aiming to integrate notes and action items seamlessly into ongoing workflows to enhance productivity and reduce context switching.