Subscription Churn Investigation Task Automation
When a subscription is deleted, instantly create a task to investigate why the customer left. Stop losing institutional knowledge about churn.
Trigger
Subscription Deleted Trigger
Triggered when a subscription is deleted in Stripe
Action
Create task in asana with specific details
Creates a new asana task; requires 'workspace', 'parent', or 'projects' for association, and 'followers', 'projects', 'tags' are set only at creation.
Why this helps
Customers cancel subscriptions but you never formally investigate why. This valuable feedback disappears, and you repeat the same mistakes with future customers.
- Capture churn reasons while they're fresh
- Create accountability for understanding why customers leave
- Build a churn database that informs future retention strategies
- Reduce repeat churn from unaddressed issues
Setup
Build it in a few focused steps.
- 1Connect Stripe and Asana to Notis.
- 2Create an automation with this prompt: 'When a subscription is deleted in Stripe, create a task in Asana to investigate why the customer cancelled. Include their name, subscription type, and cancellation date.'
- 3Set the trigger to Stripe's Subscription Deleted event.
- 4Choose your notification channel.
- 5Test by cancelling a test subscription and verify the investigation task appears in Asana.
Questions about this workflow
Can I auto-trigger a customer outreach for feedback?
You can include that in your prompt: 'Create a task that includes outreach to the customer asking why they cancelled.' Your team will reach out as part of the investigation.
Should this task be assigned to a specific person?
Yes. Include in your prompt: 'Assign to my customer success manager so they can identify retention opportunities.' Notis will make the assignment.
Can I tag the task with the subscription tier that was cancelled?
Absolutely. Add this to your prompt: 'Tag the task with the subscription tier so we can see churn patterns by tier.'
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Stripe to Asana. A trigger fires from one place; an action lands in another.
Stripe triggers
Asana actions
Charge Failed Trigger
Triggered when a direct charge fails in Stripe's legacy Charges API
Add Followers to Task
Tool to add followers to a task in asana. use this tool when you need to add one or more users as followers to a specific task. this will notify them of updates to the task.
Checkout Session Completed Trigger
Triggered when a checkout session is completed in Stripe
Add Supporting Relationship to Goal
Tool to add a supporting goal relationship to a goal. use when you want to link a project, task, portfolio, or another goal as a supporting resource to a specific goal in asana.
Invoice Payment Succeeded Trigger
Triggered when an invoice payment is successful in Stripe
Add task to section
Adds an existing task to a section, optionally positioning it before or after another task in that section; if no position is specified, the task is added to the end.
Payment Intent Failed Trigger
Triggered when a payment intent fails in Stripe
Create Allocation
Creates a new allocation. use when you need to schedule or assign a specific amount of a user's time per week to a task or project within a defined period.
Product Created Trigger
Triggered when a product is created in Stripe
Create a project
Creates a new asana project, requiring either a `workspace` or `team` gid for association, and returns the full project details.
Subscription Added Trigger
Triggered when a subscription is added in Stripe
Create a tag in a workspace
Creates a new tag, with properties like name and color defined in the request body, within a specific asana workspace (using `workspace gid`); this tag helps categorize tasks, is confined to the workspace, and is not automatically applied to tasks.
Subscription Deleted Trigger
Triggered when a subscription is deleted in Stripe
Create task in asana with specific details
Creates a new asana task; requires 'workspace', 'parent', or 'projects' for association, and 'followers', 'projects', 'tags' are set only at creation.
Create Attachment for Task
Tool to upload an attachment to a task. use when you need to attach a file to a specific task in asana.
Connect any two apps with Notis in the middle.
Not just Stripe and Asana. Any combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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