Subscriber Cohort Tracking Tag Automation
When someone subscribes, automatically tag them by cohort in Asana. Track which customer groups succeed together and which need help.
Trigger
Subscription Added Trigger
Triggered when a subscription is added in Stripe
Action
Create a tag in a workspace
Creates a new tag, with properties like name and color defined in the request body, within a specific asana workspace (using `workspace gid`); this tag helps categorize tasks, is confined to the workspace, and is not automatically applied to tasks.
Why this helps
Your subscribers arrive at different times but you never formally track cohorts. This makes it impossible to identify patterns about which groups succeed and which churn.
- Track subscriber patterns by cohort
- Identify which cohorts succeed and which need support
- Run targeted retention campaigns by cohort
- Reduce churn through cohort-specific insights
Setup
Build it in a few focused steps.
- 1Connect Stripe and Asana to Notis.
- 2Create an automation with this prompt: 'When a subscription is added in Stripe, create a tag in Asana called [Month-Year Cohort] (e.g., July-2024 Cohort) and tag the customer with it.'
- 3Set the trigger to Stripe's Subscription Added event.
- 4Choose your notification channel.
- 5Test by creating a test subscription and verify the cohort tag is created and applied.
Questions about this workflow
Can I track cohorts by more than just signup month?
Yes. Include in your prompt: 'Tag by both month (July-2024) and subscription tier (Premium Cohort).' This lets you analyze multiple dimensions.
Can I use these tags to filter Asana reports?
Absolutely. Once you have cohort tags, you can filter your Asana reports to see success rates and churn by cohort.
How do I analyze cohort data once it's tagged?
Use Asana's reporting features to filter tasks by cohort tag, or export the data for spreadsheet analysis.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Stripe to Asana. A trigger fires from one place; an action lands in another.
Stripe triggers
Asana actions
Charge Failed Trigger
Triggered when a direct charge fails in Stripe's legacy Charges API
Add Followers to Task
Tool to add followers to a task in asana. use this tool when you need to add one or more users as followers to a specific task. this will notify them of updates to the task.
Checkout Session Completed Trigger
Triggered when a checkout session is completed in Stripe
Add Supporting Relationship to Goal
Tool to add a supporting goal relationship to a goal. use when you want to link a project, task, portfolio, or another goal as a supporting resource to a specific goal in asana.
Invoice Payment Succeeded Trigger
Triggered when an invoice payment is successful in Stripe
Add task to section
Adds an existing task to a section, optionally positioning it before or after another task in that section; if no position is specified, the task is added to the end.
Payment Intent Failed Trigger
Triggered when a payment intent fails in Stripe
Create Allocation
Creates a new allocation. use when you need to schedule or assign a specific amount of a user's time per week to a task or project within a defined period.
Product Created Trigger
Triggered when a product is created in Stripe
Create a project
Creates a new asana project, requiring either a `workspace` or `team` gid for association, and returns the full project details.
Subscription Added Trigger
Triggered when a subscription is added in Stripe
Create a tag in a workspace
Creates a new tag, with properties like name and color defined in the request body, within a specific asana workspace (using `workspace gid`); this tag helps categorize tasks, is confined to the workspace, and is not automatically applied to tasks.
Subscription Deleted Trigger
Triggered when a subscription is deleted in Stripe
Create task in asana with specific details
Creates a new asana task; requires 'workspace', 'parent', or 'projects' for association, and 'followers', 'projects', 'tags' are set only at creation.
Create Attachment for Task
Tool to upload an attachment to a task. use when you need to attach a file to a specific task in asana.
Connect any two apps with Notis in the middle.
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When this happens · Trigger
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