Automatic Prospect Website Monitoring Configuration
You miss sales windows because you don't know when prospects are hiring, launching new products, or signaling buying intent. Notis monitors the websites of your best Apollo prospects and alerts you to changes -- so you call them the week they're ready to buy, not months after.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
Create Website Connector
Tool to create a website connector in AI21 Studio. Use when you need to index website content via sitemap or specific URLs for RAG or grounding purposes.
Why this helps
You don't have visibility into prospects' status changes. By the time you know they're hiring or launching a new vertical, they've already chosen a vendor.
- Get alerted to hiring, product launches, and funding before you'd find out otherwise
- Call prospects at the moment they're most likely to buy
- Spot vertical expansion opportunities and competitive threats early
- Transform passive prospecting into proactive opportunity capture
Setup
Build it in a few focused steps.
- 1Connect Apollo and Studio By Ai21 Labs integrations to Notis.
- 2Tell Notis: 'For each prospect I tag in Apollo with 'strategic account,' set up website monitoring. Alert me to: new products, team additions, funding announcements, and significant website changes. Send alerts via Slack.'
- 3Tag 5-10 strategic prospects in Apollo.
- 4Wait a week. You should see alerts for any website changes on those companies' sites. Adjust the sensitivity ('Only alert for major announcements' vs. 'Alert on any change').
Questions about this workflow
How does website monitoring differ from news alerts?
Notis monitors actual website changes (new job postings, new product pages) which often precede public news. You see signals others miss.
Will I get spammed with alerts?
Notis prioritizes high-signal changes. You can set sensitivity: 'Only major changes' or 'Everything.' Most founders prefer major changes only.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Apollo to Studio By Ai21 Labs. A trigger fires from one place; an action lands in another.
Apollo triggers
Studio By Ai21 Labs actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
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Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
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Connect any two apps with Notis in the middle.
Apollo and Studio By Ai21 Labs, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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