Automatic Event Follow-Up Sequence Generation
You work a booth or sponsor an event, collect leads, import them to Apollo, then... radio silence. Notis generates segment-specific follow-up sequences (VIPs get personal outreach, other attendees get nurture tracks) within 24 hours, so warm momentum doesn't die.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
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Why this helps
Event leads go cold because follow-up is chaotic. You don't know who to prioritize or what to say. Best prospects get generic emails like everyone else.
- Capitalize on warm event connections while momentum is high
- Segment attendees (booth visitors, sponsored speaker discussions, VIP meetings) with different follow-up tracks
- Save hours creating follow-up emails by hand
- Measure event ROI by tracking which segments close deals
Setup
Build it in a few focused steps.
- 1Connect Apollo and Studio By Ai21 Labs to Notis.
- 2Tell Notis: 'When I import an event attendee list to Apollo (tag with 'event: [name]'), generate a follow-up sequence. Create 3 tracks: (1) VIPs (those I had substantive conversations with), (2) booth visitors, (3) passive attendees. Each gets 3-4 follow-up emails spaced over 30 days with appropriate tone and urgency.'
- 3Import a test event batch to Apollo with your segments labeled.
- 4Review the 3 generated sequences. Do they match your event goals? Refine ('Make VIP track more aggressive' or 'Extend passive track to 45 days').
Questions about this workflow
How do I indicate attendee quality/importance in Apollo?
Tag attendees when you import them (VIP, booth, passive). Or Notis can infer from your call notes after the event. Either way, sequences auto-adjust.
Can I reuse sequences for future events?
Yes. Tell Notis 'Use the same 3-track structure for future events' and it auto-generates personalized sequences for each new event.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Apollo to Studio By Ai21 Labs. A trigger fires from one place; an action lands in another.
Apollo triggers
Studio By Ai21 Labs actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
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Webhook trigger
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Connect any two apps with Notis in the middle.
Apollo and Studio By Ai21 Labs, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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