Automatic Engagement Scoring Framework
You can't tell if a prospect is hot or just being polite. They opened your email, attended a demo, asked a question -- but you don't know if they're serious or just curious. Notis analyzes Apollo interactions and generates a scoring framework that separates true intent from politeness.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
Generate Requirements
Tool to generate requirements from a query or task description. Use when you need to break down a high-level task into specific requirements.
Why this helps
You spend time on prospects who seemed engaged but aren't serious. You miss signals of genuine interest from quieter prospects. Your pipeline is polluted with tire-kickers.
- Focus on prospects showing real buying intent, not just politeness
- Reduce false positives in your pipeline
- Spot disengaged prospects and re-engage them before they ghost
- Make qualified/unqualified decisions based on behavior, not assumptions
Setup
Build it in a few focused steps.
- 1Connect Apollo and Studio By Ai21 Labs to Notis.
- 2Tell Notis: 'Analyze the interactions I log in Apollo (emails opened, demo attended, questions asked, etc.) and generate an engagement score (1-10) for each prospect. Explain what drove the score. High-engagement indicators: multiple emails opened, demo attended + follow-up question, etc. Low indicators: single email open, no follow-up.'
- 3Log 1-2 weeks of normal prospect interactions in Apollo.
- 4Review the scores. Do they match your intuition about who's truly interested? Refine the criteria.
Questions about this workflow
What if I don't log all interactions in Apollo?
Notis works with what you log. Better logging = better scores. Over time, you'll naturally log more because the scores help your pipeline visibility.
Can I weight certain interactions more heavily (e.g., demo attendance counts more than email opens)?
Yes. Tell Notis your weighting: 'Demos count 5x more than email opens' or 'Questions asked indicate most serious intent.' It recalculates scores accordingly.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Apollo to Studio By Ai21 Labs. A trigger fires from one place; an action lands in another.
Apollo triggers
Studio By Ai21 Labs actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
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Connect any two apps with Notis in the middle.
Apollo and Studio By Ai21 Labs, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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