Automatic Competitive Intelligence Generation
You find a prospect in Apollo but don't know how your competitor is positioned with them. Notis analyzes the competitor landscape for that prospect and generates a brief on positioning gaps, messaging angles, and deal risk -- so you pitch smarter, not blindly.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
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Why this helps
You encounter competitors in prospects' account stacks but skip competitive research because it takes too long. You end up selling on features instead of addressing the real buying criteria.
- Know competitor strengths and gaps before your first call
- Avoid wasting energy on features your competitor already owns
- Find genuine differentiation angles by understanding the competitive set
- Spot if a prospect is price-shopping vs. truly evaluating alternatives
Setup
Build it in a few focused steps.
- 1Connect Apollo and Studio By Ai21 Labs integrations to Notis.
- 2Tell Notis: 'When I add a prospect to Apollo and tag them with a competitor name, generate a competitive intelligence brief. Include: competitor strengths in this space, our differentiation, and 2-3 messaging angles to use in our pitch.'
- 3Test by adding a prospect and tagging a competitor you know well. Review the generated intelligence.
- 4Refine the prompt if needed (e.g., 'Focus on technical differentiation, not pricing' or 'Include customer success story angles').
Questions about this workflow
What if I don't tag a competitor -- will Notis still generate intel?
You can set it up either way. Tell Notis 'Generate competitive intel for every prospect if possible' and it will research common competitors in their space, or require you to tag one first.
Is this compliant with competitive research ethics?
Yes. Notis uses only public information (company websites, funding records, public reviews) -- no proprietary data or misleading research.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Apollo to Studio By Ai21 Labs. A trigger fires from one place; an action lands in another.
Apollo triggers
Studio By Ai21 Labs actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
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Webhook trigger
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Connect any two apps with Notis in the middle.
Apollo and Studio By Ai21 Labs, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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