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Notis

Automatic Account Expansion Opportunity Analysis

You have 10 paying customers in Apollo but only one rep is growing accounts. Notis analyzes each customer's team size, adjacent use cases, and competitive threats, then generates specific expansion plays -- so revenue grows without new customer acquisition burden.

Trigger

Webhook received

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

Action

Generate Requirements

Tool to generate requirements from a query or task description. Use when you need to break down a high-level task into specific requirements.

Why this helps

Your customer base is invisible. You focus on new logos instead of growing existing accounts, which is cheaper and faster. You leave money on the table.

  • Identify expansion opportunities without leaving money on the table
  • Scale revenue faster than new customer acquisition
  • Give existing customers more value instead of looking elsewhere
  • Create a playbook your team can follow for consistent expansion

Setup

Build it in a few focused steps.

  • 1Connect Apollo and Studio By Ai21 Labs to Notis.
  • 2Tell Notis: 'Analyze each customer in Apollo by company size, use cases covered, and team growth. For each customer, generate 2-3 expansion opportunities: adjacent products they could buy, larger team tiers, or new use cases that fit their business.'
  • 3Tag your customers in Apollo clearly (e.g., 'customer: active').
  • 4Review the expansion opportunities generated. Are they realistic for your product? Refine the prompt.

Questions about this workflow

What if I only have a few customers?

Notis will generate expansion opportunities for each. As your customer base grows, it spots patterns and gets better at recommending what each segment should buy next.

Can I track expansion campaigns I run based on these opportunities?

Yes. Tag expansion attempts in Apollo, and Notis will track success rates by opportunity type, refining future recommendations.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link Apollo to Studio By Ai21 Labs. A trigger fires from one place; an action lands in another.

Apollo triggers

Studio By Ai21 Labs actions

Recurring trigger

Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.

TriggerScheduled

Check Can Iframe

Tool to check if a URL can be embedded in an iframe. Use when you need to verify iframe compatibility before embedding external content.

ActionInstant

Webhook trigger

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

TriggerInstant

Compare Text

Tool to compare two text strings and identify differences. Use when you need to analyze changes between an original text and its modified version.

ActionInstant

Create Aftersales Parts Classification Batch

Tool to create a batch job for Fnac Aftersales parts classification. Use when you need to classify multiple aftersales cases to determine which parts are needed for repairs.

ActionInstant

Create Assistant Route

Tool to create a new route for an AI21 Studio assistant. Use when you need to define a new conversational path or query pattern for an assistant.

ActionInstant

Create Assistant

Tool to create a new AI assistant in AI21 Studio. Use when you need to set up a new assistant with custom configuration, tools, and behavior.

ActionInstant

Create Assistant Plan

Tool to create a new plan for an AI21 Studio assistant. Use when you need to add a new plan with Python code to an assistant.

ActionInstant

Create Demo

Tool to create a new demo in AI21 Studio. Use when you need to set up a new demo with specified visibility and status.

ActionInstant

Generate Requirements

Tool to generate requirements from a query or task description. Use when you need to break down a high-level task into specific requirements.

ActionInstant

Connect any two apps with Notis in the middle.

Apollo and Studio By Ai21 Labs, or any other combination from 1,000+ integrations.

When this happens · Trigger

Do this · Action

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