Celebrate Closed Deals with VIP Email Campaigns
Won deal in Notion? Customer automatically joins your VIP group in ActiveTrail for onboarding and expansion campaigns. No mixed messaging.
Trigger
Page Properties Updated
Triggers when properties of a Notion page are updated. Customer optionally scopes with at most one of: - data_source_id: any row in this data source - page_id: this specific page - parent_page_id: any page whose immediate parent is this page With none set, fires for any property change in the workspace the integration has access to. Adding a column to a data source fires this trigger once per existing row. Customers can branch on `data.updated_properties` (array of property IDs) to filter downstream.
Action
Create or Update Group Member
Tool to create or update a member in a group. Use when you need to add a new contact to a specific group or update an existing member's details. The API will not return errors if the address is already in the group.
Why this helps
Your closed customers stay mixed with prospects in ActiveTrail. They get generic nurture emails instead of onboarding, so they feel like just another lead.
- Won customers get premium onboarding emails
- Prospects and customers never mix again
- Expansion revenue climbs as retention improves
Setup
Build it in a few focused steps.
- 1Connect your Notion CRM and ActiveTrail account via Notis.
- 2Create an automation: 'When a deal status becomes Closed Won in Notion, add or update that contact in the VIP Customers group in ActiveTrail.'
- 3Trigger on 'Page Properties Updated' for your Deals database.
- 4Set notifications to your preferred channel to monitor deal closes.
- 5Test by closing a deal in Notion and confirming the contact moves to the VIP group in ActiveTrail.
Questions about this workflow
Can I send to different VIP groups based on deal size?
Yes. Use conditional logic: 'If deal amount is over $50k, add to Enterprise VIP; otherwise add to Standard VIP.'
What if they were already a prospect in a different group?
Notis adds them to the VIP group. They can be in multiple groups, so they receive both prospect and customer campaigns if desired.
Can I trigger a welcome email for new customers?
Yes. Notis can trigger an ActiveTrail automation after adding them to the group, or you can set one up separately in ActiveTrail.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Notion to ActiveTrail. A trigger fires from one place; an action lands in another.
Notion triggers
ActiveTrail actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Add Group Member
Tool to add a member to a group in ActiveTrail. Use when you need to add a contact to a specific group with their email and optional contact details.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Get Contact Growth
Tool to retrieve executive report on contact growth showing daily active and inactive contact growth. Use when you need to measure the increase in amount of contacts over a date range.
All Page Events
Triggers when any Notion page is created or updated across the workspace.
Create or Update Group Member
Tool to create or update a member in a group. Use when you need to add a new contact to a specific group or update an existing member's details. The API will not return errors if the address is already in the group.
Comment Created
Triggers when a new comment is created in Notion. Optional `page_id` filter scopes to comments on a specific page. When omitted, fires for any new comment in the workspace the integration has access to. Requires the 'Read comments' capability on the Notion integration. If a connection was authorized before that capability was enabled, the user must re-authorize the connection for comment events to flow.
Create a New Group
Tool to create a new group in ActiveTrail. Use when you need to add a new group to organize and segment contacts.
New Comment
Triggers when a new comment is added to a specified Notion block or page.
Create Contact
Tool to create a new contact in ActiveTrail. Use when you need to add a new contact to the system. Note: Newly created contacts won't be linked to any group, making email/SMS delivery impossible until assigned to a group. Either email or sms must be provided.
Database Created
Triggers when a new Notion database (the container) is created. A database is the post-2025-09-03 container that holds one or more data sources. This trigger fires for the container's creation event (`database.created`), distinct from `NOTION_DATASOURCE_CREATED` which fires when a new data source is added to an existing database. Most customers calling Notion's `POST /v1/databases` (the legacy API) or creating a database via the Notion UI will see this event. Adding a new data source to an existing database fires `data_source.created` instead — use `NOTION_DATASOURCE_CREATED` for that. Notion's payload puts `entity.type: "block"` (the container is a `child_database` block in the content tree) and `entity.id` is the database id.
Create Content Category
Tool to create a new content category in ActiveTrail account. Use when you need to add a new category for organizing campaigns and templates.
Data Source Created
Triggers when a new Notion data source is created. Fires workspace-wide. The payload's `data.parent` carries the data source's tree parent (typically the teamspace) for downstream filtering. A single template-based database creation can fire multiple `data_source.created` events at once — one per data source the template instantiates.
Create New Mailing List
Tool to create a new mailing list in ActiveTrail. Use when you need to add a new mailing list to organize and manage contacts.
Data Source Schema Updated
Triggers when a Notion data source's schema is updated. Fires on column add / remove / rename. Payload includes `data.updated_properties: [{id, name, action}]` so consumers can discriminate the kind of change downstream. Optional `data_source_id` filter scopes to schema changes on a single data source. When omitted, fires for any schema change in the workspace the integration has access to. Note: adding a column also fires `page.properties_updated` once per existing row in the data source. Customers wanting a single structural-change signal should use this trigger.
Create Order
Tool to create new orders in ActiveTrail commerce system. Use when you need to add order records with customer information, products, and transaction details. Accepts an array of order objects for batch creation.
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When this happens · Trigger
Do this · Action
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