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Notis

Instantly Route Customer Escalations to Your Team

Customer escalations hit Notis via webhook and instantly become high-priority Linear tasks. Your team responds immediately without manual routing.

Trigger

Webhook received

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

Action

Create linear issue

Creates a new issue in a specified linear project and team, requiring a title and description, and allowing for optional properties like assignee, state, priority, cycle, and due date.

Why this helps

Escalations often get lost in email or Slack because there's no single, authoritative system. Delayed response damages customer relationships and increases churn risk.

  • Escalations become Linear tasks instantly without manual entry
  • Centralized escalation tracking across all channels
  • Team can prioritize and assign immediately in Linear
  • Reduces response time and improves CSAT
  • Ensures no escalation falls through cracks

Setup

Build it in a few focused steps.

  • 1Connect HubSpot and Linear to Notis.
  • 2Ask Notis: 'When an escalation comes through the webhook, create a high-priority Linear issue marked for immediate response' or use the portal.
  • 3Notis provides a webhook URL. Configure your support system, chatbot, or backend to POST escalations to this URL when triggered.
  • 4Specify escalation details to include: customer name, issue description, severity, and any context that helps the team respond faster.
  • 5Test by sending a test escalation webhook and verifying the high-priority Linear task appears within seconds.

Questions about this workflow

What payload should escalations include in the webhook?

Include customer name, issue summary, reason for escalation, severity level, and any customer context (account value, contract status). Notis will format it into the Linear task.

Can we assign escalations to specific team members?

Yes, include assignment rules in your automation. For example, 'High-severity escalations go to our head of support; medium-severity to the on-call team member.'

Should escalations interrupt other work?

That's your choice. Set the Linear issue priority to 'Urgent' and use notifications/channels that get immediate attention, or 'High' for important but not interrupt-level.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link Hubspot to Linear. A trigger fires from one place; an action lands in another.

Hubspot triggers

Linear actions

Contact Created Trigger

Contact Created Trigger

TriggerInstant

Create linear attachment

Creates a new attachment and associates it with a specific, existing linear issue.

ActionInstant

Deal Stage UpdatedTrigger

Deal Stage UpdatedTrigger

TriggerInstant

Create a comment

Creates a new comment on a specified linear issue.

ActionInstant

Create linear issue

Creates a new issue in a specified linear project and team, requiring a title and description, and allowing for optional properties like assignee, state, priority, cycle, and due date.

ActionInstant

Get create issue default params

Fetches a linear team's default issue estimate and state, useful for pre-filling new issue forms.

ActionInstant

Create a label

Creates a new label in linear for a specified team, used to categorize and organize issues.

ActionInstant

Delete issue

Archives an existing linear issue by its id, which is linear's standard way of deleting issues; the operation is idempotent.

ActionInstant

Get all teams

Retrieves all teams from the linear workspace without requiring any parameters.

ActionInstant

Download issue attachments

Downloads a specific attachment from a linear issue; the `file name` must include the correct file extension.

ActionInstant

Connect any two apps with Notis in the middle.

Not just Hubspot and Linear. Any combination from 1,000+ integrations.

When this happens · Trigger

Do this · Action

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