Track WhatsApp delivery status trends in Datadog
Turn webhook-delivered message status changes into a custom metric for trend reporting.
Trigger
Message Status Updated
Triggers when a WhatsApp message status changes. IMPORTANT LIMITATION: WhatsApp Cloud API does not provide a native polling endpoint for message status. Status updates are ONLY delivered via webhooks in real-time. This trigger cannot directly poll the WhatsApp API for status updates. This trigger will return empty results as WhatsApp does not support this operation. To track message status updates, you must: 1. Set up a webhook endpoint to receive status notifications from WhatsApp 2. Store the webhook data in your own database 3. Use a different mechanism to query your stored webhook data For more information, see: - https://developers.facebook.com/docs/whatsapp/cloud-api/webhooks
Action
Submit metrics
Submits custom metrics to datadog. useful for sending application-specific metrics, business kpis, or custom performance indicators.
Why this helps
Delivery problems are harder to spot when status changes are reviewed one message at a time.
- Make delivery trends easier to review over time.
- Reduce manual counting of message status changes.
- Use available message context to distinguish status outcomes.
Setup
Build it in a few focused steps.
- 1Connect WhatsApp and Datadog once in the Notis portal.
- 2Create an automation in Automations, New Automation, and name it for delivery metrics.
- 3In one instruction, ask Notis to submit a custom Datadog metric for each relevant status update, using a consistent metric name and available status context.
- 4Pick the Message Status Updated trigger and choose where run reports should go.
- 5Test with one real status update and confirm the metric submission.
Questions about this workflow
Does WhatsApp provide these updates through polling?
No. WhatsApp Cloud API provides message status updates through real-time webhooks; this trigger cannot poll for them.
Can this provide a delivery percentage?
It submits status metrics. A percentage requires a suitable denominator and aggregation over the relevant statuses and time period.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Whatsapp to Datadog. A trigger fires from one place; an action lands in another.
Whatsapp triggers
Datadog actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Create Dashboard
Create a dashboard in datadog. dashboards provide customizable visualizations for monitoring your infrastructure, applications, and business metrics in a unified view.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Create downtime
Creates a new downtime in datadog to suppress alerts during maintenance windows or planned outages. useful for preventing false alarms during deployments or maintenance.
Message Status Updated
Triggers when a WhatsApp message status changes. IMPORTANT LIMITATION: WhatsApp Cloud API does not provide a native polling endpoint for message status. Status updates are ONLY delivered via webhooks in real-time. This trigger cannot directly poll the WhatsApp API for status updates. This trigger will return empty results as WhatsApp does not support this operation. To track message status updates, you must: 1. Set up a webhook endpoint to receive status notifications from WhatsApp 2. Store the webhook data in your own database 3. Use a different mechanism to query your stored webhook data For more information, see: - https://developers.facebook.com/docs/whatsapp/cloud-api/webhooks
Create event
Creates a new event in datadog. events are useful for tracking deployments, outages, configuration changes, and other important occurrences.
New Message Received
Triggered in real time when your WhatsApp Business number receives an inbound message from a customer (text, media, location, or contact). Delivered via the Cloud API webhook.
Create monitor
Creates a new datadog monitor to track metrics, logs, or other data sources with configurable alerting thresholds and notifications.
Interactive Reply Received
Triggered when a customer taps a quick-reply button or selects an option from an interactive list message you sent.
Create SLO
Create a service level objective (slo) in datadog. slos help you define and track reliability targets for your services, enabling data-driven decisions about service quality and reliability investments.
Message Template Status Update
Triggered when the review status of a WhatsApp message template changes — for example approved, rejected, or flagged — on your WhatsApp Business Account.
Create Synthetic API Test
Create a synthetic api test in datadog. creates a new synthetic api test that continuously monitors api endpoints from multiple locations worldwide. useful for proactive monitoring of api uptime, performance, and functionality.
Create Webhook
Create a webhook in datadog. webhooks enable you to receive notifications from datadog monitors and alerts to external services and applications.
Delete Dashboard
Delete a dashboard in datadog. permanently removes a dashboard from your organization. this action cannot be undone. use with caution.
Connect any two apps with Notis in the middle.
Whatsapp and Datadog, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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