Understand Churn by Asking Why They're Leaving
When a subscription is cancelled, Notis sends a WhatsApp list: 'Why are you leaving? Cost / Need Changes / Found Alternative / Other.' Tap one, you learn, you improve.
Trigger
Subscription Deleted Trigger
Triggered when a subscription is deleted in Stripe
Action
Send interactive list
Send an interactive list message to a whatsapp number. list messages allow users to select from up to 10 options in a structured format. great for menus, catalogs, or choices. note: the message will be delivered to the recipient only if they have texted first.
Why this helps
Subscriptions end and you never know why. You're left guessing whether it's price, features, or something you missed. Data gaps make retention impossible.
- Understand exactly why customers leave (price, features, usability, etc.)
- Spot patterns and fix the top churn causes
- Win-back campaigns are smarter when you know the real reason
Setup
Build it in a few focused steps.
- 1Connect Stripe and WhatsApp to Notis.
- 2Tell Notis: 'When a subscription is cancelled in Stripe, send an interactive list to WhatsApp: Why did you leave? Options: Cost, Missing features, Found alternative, Or something else?'
- 3Notis creates the list and logs each selection to the customer's record.
- 4If they select 'Something else,' Notis can ask for details (open message response).
- 5Test by cancelling a subscription and confirming the list appears.
- 6Review cancellation reasons weekly in Notis to spot patterns.
Questions about this workflow
Can I offer a retention discount if they say it's about cost?
Absolutely. Set up a follow-up: 'If they pick Cost, send a message: We can match their need for $X. Interested?' This turns churn data into retention action.
What if they don't respond to the list?
That's okay—you still caught the cancellation. Non-responses are logged as 'no feedback provided' so you know who gave data and who didn't.
How do I export this feedback data?
Notis lets you export cancellation reasons and dates as CSV so you can analyze in a spreadsheet or your BI tool.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Stripe to Whatsapp. A trigger fires from one place; an action lands in another.
Stripe triggers
Whatsapp actions
Charge Failed Trigger
Triggered when a direct charge fails in Stripe's legacy Charges API
Create message template
Create a new message template for the whatsapp business account. templates must be approved by whatsapp before they can be used. templates are required for marketing messages and messages sent outside the 24-hour window.
Checkout Session Completed Trigger
Triggered when a checkout session is completed in Stripe
Delete message template
Delete a message template from the whatsapp business account. this permanently removes the template and it cannot be recovered. only delete templates that are no longer needed.
Invoice Payment Succeeded Trigger
Triggered when an invoice payment is successful in Stripe
Get business profile
Get the business profile information for a whatsapp business phone number. this includes business details like description, address, website, and contact info.
Payment Intent Failed Trigger
Triggered when a payment intent fails in Stripe
Get media
Get information about uploaded media including a temporary download url. the download url is valid for 5 minutes and can be used to retrieve the actual media file. this is useful for downloading media that was sent to your whatsapp number.
Product Created Trigger
Triggered when a product is created in Stripe
Get media info
Get metadata about uploaded media without generating a download url. this is useful for checking file size, type, and hash without downloading the file. use get media if you need the actual download url.
Subscription Added Trigger
Triggered when a subscription is added in Stripe
Get message templates
Get all message templates for the whatsapp business account. templates are required for sending messages outside the 24-hour window and for marketing/utility messages.
Subscription Deleted Trigger
Triggered when a subscription is deleted in Stripe
Get phone number
Get details of a specific phone number associated with a whatsapp business account.
Get phone numbers
Get all phone numbers associated with a whatsapp business account (waba).
Connect any two apps with Notis in the middle.
Not just Stripe and Whatsapp. Any combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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