Monitor Subscription Churn at the Account Level
B2B churn is an account issue. Notis tracks churned companies in HubSpot so your leadership can see the pattern and account teams can strategize recovery.
Trigger
Subscription Deleted Trigger
Triggered when a subscription is deleted in Stripe
Action
Create a batch of companies
Creates multiple company records in hubspot crm in a single batch operation, processing up to 100 companies per request.
Why this helps
Subscription cancellations are logged individually in Stripe but not tracked at the company level. You can't see which accounts are churning or why without digging.
- Churned subscriptions are tracked at the company level for visibility
- Leadership can see which accounts are leaving for strategic response
- Account teams can coordinate company-wide retention efforts
Setup
Build it in a few focused steps.
- 1Connect Stripe and HubSpot in Notis.
- 2Create an automation: 'When a subscription is deleted in Stripe, create or update the associated company record in HubSpot with Churned status and cancellation date.'
- 3Set 'Subscription Deleted' as your trigger.
- 4Choose your notification channel.
- 5Test by canceling a test subscription and verify the company record shows Churned status in HubSpot.
Questions about this workflow
Can I track why they canceled?
If Stripe captures a cancellation reason, Notis logs it. You can use this to segment recovered accounts and understand churn drivers.
Should leadership get alerts when large accounts churn?
Yes—specify it in your automation, e.g., 'alert the CEO if a company with more than 5 users cancels.' Notis will flag high-impact churn.
Can I flag accounts for win-back campaigns?
Absolutely—Notis can automatically add churned companies to a 'Win-Back Campaign' list so sales can reach out with re-engagement offers.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Stripe to Hubspot. A trigger fires from one place; an action lands in another.
Stripe triggers
Hubspot actions
Charge Failed Trigger
Triggered when a direct charge fails in Stripe's legacy Charges API
Add asset association
Associates an existing asset ('form', 'object list', or 'external web url') with a specified hubspot marketing campaign.
Checkout Session Completed Trigger
Triggered when a checkout session is completed in Stripe
Add token to event template
Adds a new custom data token to an existing event template for a specified hubspot application, optionally populating a crm object property if objectpropertyname is provided.
Invoice Payment Succeeded Trigger
Triggered when an invoice payment is successful in Stripe
Archive email
Archives the hubspot email specified by `emailid` by moving it to the recycling bin, making it inaccessible unless restored.
Payment Intent Failed Trigger
Triggered when a payment intent fails in Stripe
Archive a batch of emails by ID
Archives multiple hubspot crm emails by id; ids must exist as archiving is irreversible.
Product Created Trigger
Triggered when a product is created in Stripe
Archive a batch of quotes by id
Archives a batch of existing, non-archived quotes by their ids; this action is irreversible and useful for managing outdated or irrelevant quotes.
Subscription Added Trigger
Triggered when a subscription is added in Stripe
Archive batch of companies by id
Archives a batch of companies by their unique ids; targeted companies must exist, not be previously archived, and this api operation is irreversible.
Subscription Deleted Trigger
Triggered when a subscription is deleted in Stripe
Archive batch of contacts by id
Archives a batch of existing contacts by their hubspot crm ids, rendering them inactive; this action is irreversible via the api and requires manual restoration or a separate unarchive endpoint.
Archive batch of deals by id
Archives a batch of existing deals by their unique hubspot ids, removing them from active views and reports (soft delete); archived deals may be restorable.
Connect any two apps with Notis in the middle.
Not just Stripe and Hubspot. Any combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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