Subscription Cancellation Retention Automation
When subscriptions cancel, draft a retention email instantly. You can personalize and send before they're gone for good.
Trigger
Subscription Deleted Trigger
Triggered when a subscription is deleted in Stripe
Action
Create email draft
Creates a gmail email draft, supporting to/cc/bcc, subject, plain/html body (ensure `is html=true` for html), attachments, and threading.
Why this helps
Subscriptions cancel and the customer disappears. You never reach out because the cancellation email gets lost in the noise, so you miss retention opportunities and never learn why they left.
- Creates a last-chance moment to keep a customer or understand why they're leaving
- Personalization + speed increases retention odds dramatically
- Gives you feedback that informs your product and strategy
- Reduces regret from losing customers you could have saved
Setup
Build it in a few focused steps.
- 1Connect Stripe and Gmail to Notis.
- 2Tell Notis: 'When a subscription is deleted in Stripe, create a draft email to the subscriber asking why they're leaving, offering to help, and mentioning any retention offers.'
- 3Set 'Subscription Deleted' as your trigger.
- 4Configure notifications so you're alerted when a cancellation draft is ready.
- 5Test by cancelling a subscription and verify the draft appears in your Gmail drafts.
Questions about this workflow
Can I include a discount code to save the subscription?
Yes. Include in your prompt: 'Offer them 20% off if they resubscribe this month' or whatever offer your business can support.
What should I say if I don't know why they're leaving?
Keep it open: 'What could we have done better?' or 'We'd love to understand what we're missing.' Genuine curiosity goes a long way.
Is it too late if they've already cancelled?
Not at all. This automation helps you reach out quickly (often the same day), which increases your odds of saving them or getting valuable feedback.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Stripe to Gmail. A trigger fires from one place; an action lands in another.
Stripe triggers
Gmail actions
Charge Failed Trigger
Triggered when a direct charge fails in Stripe's legacy Charges API
Modify email labels
Adds and/or removes specified gmail labels for a message; ensure `message id` and all `label ids` are valid (use 'listlabels' for custom label ids).
Checkout Session Completed Trigger
Triggered when a checkout session is completed in Stripe
Create email draft
Creates a gmail email draft, supporting to/cc/bcc, subject, plain/html body (ensure `is html=true` for html), attachments, and threading.
Invoice Payment Succeeded Trigger
Triggered when an invoice payment is successful in Stripe
Create label
Creates a new label with a unique name in the specified user's gmail account.
Payment Intent Failed Trigger
Triggered when a payment intent fails in Stripe
Delete Draft
Permanently deletes a specific gmail draft using its id; ensure the draft exists and the user has necessary permissions for the given `user id`.
Product Created Trigger
Triggered when a product is created in Stripe
Delete message
Permanently deletes a specific email message by its id from a gmail mailbox; for `user id`, use 'me' for the authenticated user or an email address to which the authenticated user has delegated access.
Subscription Added Trigger
Triggered when a subscription is added in Stripe
Fetch emails
Fetches a list of email messages from a gmail account, supporting filtering, pagination, and optional full content retrieval.
Subscription Deleted Trigger
Triggered when a subscription is deleted in Stripe
Fetch message by message ID
Fetches a specific email message by its id, provided the `message id` exists and is accessible to the authenticated `user id`.
Fetch Message by Thread ID
Retrieves messages from a gmail thread using its `thread id`, where the thread must be accessible by the specified `user id`.
Connect any two apps with Notis in the middle.
Not just Stripe and Gmail. Any combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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