Every Churn Event Is Logged—Building Your Retention Data
Subscription cancels in Stripe. Notis logs the event in your Airtable churn table with customer name, cancellation date, MRR lost, and cohort—creating a permanent record you can analyze for retention patterns.
Trigger
Subscription Deleted Trigger
Triggered when a subscription is deleted in Stripe
Action
Create a record
Creates a new record in a specified airtable table; field values must conform to the table's column types.
Why this helps
Customers cancel subscriptions constantly, but each event vanishes into Stripe logs. You have no record of when churn happened, who left, or how much MRR you lost. Without this data, you can't improve retention.
- Every churn event is recorded with date, customer, and MRR lost—building an analyzable churn history.
- Enables cohort analysis: identify when cohorts churn and what patterns emerge.
- Supports retention strategy: data-driven decisions on which segments to focus on.
- Creates accountability: revenue lost to churn is visible and measurable.
Setup
Build it in a few focused steps.
- 1Connect Stripe and Airtable to Notis.
- 2Tell Notis: 'When a subscription is deleted in Stripe, create a record in my Airtable churn-events table with customer name, email, subscription plan, cancellation date, MRR lost, and customer cohort (when they signed up).'
- 3Select trigger: Stripe Subscription Deleted.
- 4Choose notification channel.
- 5Test by canceling a subscription in Stripe and verifying the churn event record appears in Airtable.
Questions about this workflow
How do I calculate MRR lost?
Stripe provides the subscription amount (monthly or annual). Notis will extract the subscription price and use that as MRR lost for monthly plans. For annual plans, ask Notis to 'Divide annual price by 12 to calculate monthly MRR.'
Can I track cohort automatically?
If the subscription object includes the signup date or customer creation date, Notis can extract it and calculate cohort (e.g., 'Q2 2026 signup'). Or look up the customer's signup date from your Airtable customers table and include it.
What's the difference between this and the 'Subscription Deleted → Update Record' workflow?
That workflow updates the subscriber table (marks them as churned). This workflow creates a separate churn event log—a historical record of every cancellation for analysis. You can run both.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Stripe to Airtable. A trigger fires from one place; an action lands in another.
Stripe triggers
Airtable actions
Charge Failed Trigger
Triggered when a direct charge fails in Stripe's legacy Charges API
Create base
Creates a new airtable base with specified tables and fields within a workspace; ensure field options are valid for their type.
Checkout Session Completed Trigger
Triggered when a checkout session is completed in Stripe
Create Comment
Creates a new comment on a specific record within an airtable base and table.
Invoice Payment Succeeded Trigger
Triggered when an invoice payment is successful in Stripe
Create Field
Creates a new field within a specified table in an airtable base.
Payment Intent Failed Trigger
Triggered when a payment intent fails in Stripe
Create multiple records
Creates multiple new records in a specified airtable table.
Product Created Trigger
Triggered when a product is created in Stripe
Create a record
Creates a new record in a specified airtable table; field values must conform to the table's column types.
Subscription Added Trigger
Triggered when a subscription is added in Stripe
Create table
Creates a new table within a specified existing airtable base, allowing definition of its name, description, and field structure.
Subscription Deleted Trigger
Triggered when a subscription is deleted in Stripe
Delete Comment
Deletes an existing comment from a specified record in an airtable table.
Delete multiple records
Deletes up to 10 specified records from a table within an airtable base.
Connect any two apps with Notis in the middle.
Not just Stripe and Airtable. Any combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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