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Remove an audience contact when a Slack marker is removed

If your team uses reaction removal to signal that a list entry should be removed, Notis can carry that request into Google Ads.

Trigger

Message Reaction Removed

Triggered when a reaction is removed from a message in Slack. Supports optional filtering by channel and emoji name.

Action

Add or remove to customer list

Addorremovetocustomerlist tool will add a contact to a customer list in google ads. note: it takes 6 to 12 hours for changes to be reflected in the customer list.

Why this helps

A changed decision in Slack can leave an outdated audience entry waiting for someone to notice and update it.

  • Carry a changed audience decision to the relevant list.
  • Reduce the gap between a Slack update and follow-through.
  • Keep the process linked to the original request.

Setup

Build it in a few focused steps.

  • 1Connect Slack and Google Ads to Notis once in the portal.
  • 2Create an automation with a plain-language instruction to remove the contact from the named list when the agreed reaction is removed from a clear removal request.
  • 3Select the Slack reaction-removed trigger and specify the reaction your team uses.
  • 4Choose a run-report channel and test with an authorized example.

Questions about this workflow

Should reaction removal always cause a contact removal?

Only if your team intentionally uses that reaction change to signal a clear, authorized removal request.

When does Google Ads show the change?

Google Ads may take 6 to 12 hours to reflect list membership changes.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link Slack to Google Ads. A trigger fires from one place; an action lands in another.

Slack triggers

Google Ads actions

Recurring trigger

Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.

TriggerScheduled

Create customer list

Createcustomerlist tool will create a customer list in google ads.

ActionInstant

Webhook trigger

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

TriggerInstant

Get Campaign By Id

Getcampaignbyid tool will return details of a campaign in google ads.

ActionInstant

New Channel Created Trigger

Triggered when a new channel is created in Slack.

TriggerInstant

Get campaign by name

Getcampaignbyname tool will run a sql getcampaignbyname in google ads.

ActionInstant

Channel Message Received

Triggered when a message is posted in a Slack channel (public, private, or multi-party IM). Does NOT match direct messages.

TriggerInstant

Get customer lists

Getcustomerlists tool will list all customer lists in google ads.

ActionInstant

Direct Message Received

Triggered when a new direct message (DM) is sent to a user in Slack. Catches all DMs across all DM channels.

TriggerInstant

Add or remove to customer list

Addorremovetocustomerlist tool will add a contact to a customer list in google ads. note: it takes 6 to 12 hours for changes to be reflected in the customer list.

ActionInstant

Message Reaction Added

Triggered when a reaction is added to a message in Slack. Supports optional filtering by channel and emoji name.

TriggerInstant

Message Reaction Removed

Triggered when a reaction is removed from a message in Slack. Supports optional filtering by channel and emoji name.

TriggerInstant

Reaction Added Trigger

DEPRECATED: use `SLACK_MESSAGE_REACTION_ADDED` instead. Triggered when a reaction is added to a message in Slack.

TriggerInstant

Connect any two apps with Notis in the middle.

Slack and Google Ads, or any other combination from 1,000+ integrations.

When this happens · Trigger

Do this · Action

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