Reflect renewed prospect interest in Apollo
A clear Slack note that a prospect is ready to talk again can move the contact to the appropriate Apollo stage.
Trigger
Channel Message Received
Triggered when a message is posted in a Slack channel (public, private, or multi-party IM). Does NOT match direct messages.
Action
Update contact stage
Updates the stage for one or more existing contacts in apollo.io to a new valid contact stage, useful for managing sales funnel progression.
Why this helps
A prospect may reengage after a quiet period, but the team can overlook the pipeline update while handling new messages.
- Make renewed interest visible in the contact stage.
- Reduce delays between a prospect reply and team action.
- Help the team prioritize prospects who are ready to reconnect.
Setup
Build it in a few focused steps.
- 1Connect Slack and Apollo to Notis once through the portal.
- 2Create an automation in the portal or ask Notis conversationally.
- 3Give Notis one plain-language instruction to update the matching Apollo contact stage only when a Slack message clearly confirms the prospect is ready to reengage.
- 4Select the Slack Channel Message Received trigger and choose a channel for run reports.
- 5Test with one real reengagement update and verify the new stage in Apollo.
Questions about this workflow
Can this move a contact backward if timing changes?
This workflow is for confirmed renewed interest. Describe the intended stage clearly and avoid using it for general status discussion.
What if the contact is not identified?
Ask Notis to skip the update unless it can confidently match the Slack update to an existing Apollo contact.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Slack to Apollo. A trigger fires from one place; an action lands in another.
Slack triggers
Apollo actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Add Contacts to Sequence
Adds contacts to a specified apollo email sequence by initiating an asynchronous background job and returning its details.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Bulk organization enrichment
Enriches data for up to 10 organizations simultaneously by providing a list of their base company domains (e.g., 'apollo.io', not 'www.apollo.io').
New Channel Created Trigger
Triggered when a new channel is created in Slack.
Bulk people enrichment
Use to enrich multiple person profiles simultaneously with comprehensive data from apollo's database.
Channel Message Received
Triggered when a message is posted in a Slack channel (public, private, or multi-party IM). Does NOT match direct messages.
Bulk update account stage
Bulk updates the stage for specified existing apollo.io accounts, moving them to a valid new account stage.
Direct Message Received
Triggered when a new direct message (DM) is sent to a user in Slack. Catches all DMs across all DM channels.
Create an Apollo account
Creates a new account in apollo.io; a new record is created even if a similar account exists, and provided `owner id` or `account stage id` must be valid existing ids.
Message Reaction Added
Triggered when a reaction is added to a message in Slack. Supports optional filtering by channel and emoji name.
Create Apollo contact
Creates a new contact in apollo.io; use `account id` to link to an organization and `contact stage id` for sales stage, noting that apollo does not perform automatic deduplication.
Message Reaction Removed
Triggered when a reaction is removed from a message in Slack. Supports optional filtering by channel and emoji name.
Create Apollo deal
Creates a new sales opportunity (deal) in apollo.io; all provided ids (`owner id`, `account id`, `opportunity stage id`) must be valid existing apollo identifiers.
Reaction Added Trigger
DEPRECATED: use `SLACK_MESSAGE_REACTION_ADDED` instead. Triggered when a reaction is added to a message in Slack.
Create Apollo Task
Creates a distinct apollo.io task for each contact id in contact ids, assigning them to user id; this action is not for free plan users and repeated calls create duplicate tasks.
Connect any two apps with Notis in the middle.
Slack and Apollo, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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