Use a Slack reaction to add a contact to ActiveTrail
A specific reaction can mark a message for a clear next step: adding the contact described there to an ActiveTrail group.
Trigger
Message Reaction Added
Triggered when a reaction is added to a message in Slack. Supports optional filtering by channel and emoji name.
Action
Add Group Member
Tool to add a member to a group in ActiveTrail. Use when you need to add a contact to a specific group with their email and optional contact details.
Why this helps
A team agrees a contact belongs in a campaign audience, then nobody completes the list update.
- Turn a visible team signal into a concrete list update.
- Cut down on reminders to update campaign groups.
- Make responsibility clearer in shared channels.
Setup
Build it in a few focused steps.
- 1Connect Slack and ActiveTrail to Notis once in the portal.
- 2Create the automation in the portal or by telling Notis what outcome you want.
- 3Write one instruction that adds the clearly identified, eligible contact in a reacted-to message to the named ActiveTrail group.
- 4Choose Message Reaction Added as the trigger and select a reporting channel.
- 5Test with one real message and the intended reaction, then check the group.
Questions about this workflow
Can the reaction alone provide the contact's email?
The message needs to contain enough information for Notis to identify the contact and email. The reaction signals intent; it does not supply missing details.
Should this add anyone mentioned in a message?
The instruction should specify the intended audience and only add contacts who are eligible for that group.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Slack to ActiveTrail. A trigger fires from one place; an action lands in another.
Slack triggers
ActiveTrail actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Add Group Member
Tool to add a member to a group in ActiveTrail. Use when you need to add a contact to a specific group with their email and optional contact details.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Get Contact Growth
Tool to retrieve executive report on contact growth showing daily active and inactive contact growth. Use when you need to measure the increase in amount of contacts over a date range.
New Channel Created Trigger
Triggered when a new channel is created in Slack.
Create or Update Group Member
Tool to create or update a member in a group. Use when you need to add a new contact to a specific group or update an existing member's details. The API will not return errors if the address is already in the group.
Channel Message Received
Triggered when a message is posted in a Slack channel (public, private, or multi-party IM). Does NOT match direct messages.
Create a New Group
Tool to create a new group in ActiveTrail. Use when you need to add a new group to organize and segment contacts.
Direct Message Received
Triggered when a new direct message (DM) is sent to a user in Slack. Catches all DMs across all DM channels.
Create Contact
Tool to create a new contact in ActiveTrail. Use when you need to add a new contact to the system. Note: Newly created contacts won't be linked to any group, making email/SMS delivery impossible until assigned to a group. Either email or sms must be provided.
Message Reaction Added
Triggered when a reaction is added to a message in Slack. Supports optional filtering by channel and emoji name.
Create Content Category
Tool to create a new content category in ActiveTrail account. Use when you need to add a new category for organizing campaigns and templates.
Message Reaction Removed
Triggered when a reaction is removed from a message in Slack. Supports optional filtering by channel and emoji name.
Create New Mailing List
Tool to create a new mailing list in ActiveTrail. Use when you need to add a new mailing list to organize and manage contacts.
Reaction Added Trigger
DEPRECATED: use `SLACK_MESSAGE_REACTION_ADDED` instead. Triggered when a reaction is added to a message in Slack.
Create Order
Tool to create new orders in ActiveTrail commerce system. Use when you need to add order records with customer information, products, and transaction details. Accepts an array of order objects for batch creation.
Connect any two apps with Notis in the middle.
Slack and ActiveTrail, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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