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Sync Salesforce Record Changes to Hubspot Archival

When you mark a record as inactive in Salesforce, related records in Hubspot should be archived automatically. This automation coordinates that across systems.

Trigger

Record Updated (Generic SObject)

Triggers when monitored fields change on any Salesforce SObject. You specify the SObject type and which field values should be returned in the payload. The trigger uses SystemModstamp to detect changes regardless of which specific field changed.

Action

Archive batch of objects by id

Archives a batch of existing, non-archived crm objects of a specified `objecttype` by their ids, effectively hiding them from active use.

Why this helps

Salesforce records are archived but corresponding Hubspot records remain active, creating inconsistency and confusion about what's actually live.

  • Keep Salesforce and Hubspot in sync
  • Reduce manual cleanup work
  • Prevent working with outdated records
  • Maintain data consistency

Setup

Build it in a few focused steps.

  • 1Connect Salesforce and Hubspot to Notis.
  • 2Create an automation: 'When a record is updated in Salesforce to status inactive or archived, find the matching object in Hubspot and archive it too.'
  • 3Specify which Salesforce record types and Hubspot object types to sync.
  • 4Set your notification channel.
  • 5Select 'Record Updated (Generic SObject)' as your trigger.
  • 6Test by archiving a record in Salesforce and verify matching objects archive in Hubspot.

Questions about this workflow

How does Notis match Salesforce records to Hubspot objects?

By account or contact association, plus record names or IDs. Specify your matching logic in the automation prompt.

What if a Salesforce record relates to multiple Hubspot objects?

Notis will archive all related objects. Tell Notis if you want to exclude certain object types from archival.

Can this work in reverse, archiving Salesforce when Hubspot changes?

This specific automation goes Salesforce-to-Hubspot, but you can create the reverse workflow with a separate automation.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link Salesforce to Hubspot. A trigger fires from one place; an action lands in another.

Salesforce triggers

Hubspot actions

Account Created or Updated

Triggers when an Account is created or updated in Salesforce. Uses LastModifiedDate high-watermark to capture both creations and updates.

TriggerPolling

Add asset association

Associates an existing asset ('form', 'object list', or 'external web url') with a specified hubspot marketing campaign.

ActionInstant

Contact Updated

Triggers when an existing Salesforce Contact record is modified. Emits changed fields alongside relevant timestamps.

TriggerPolling

Add token to event template

Adds a new custom data token to an existing event template for a specified hubspot application, optionally populating a crm object property if objectpropertyname is provided.

ActionInstant

Record Updated (Generic SObject)

Triggers when monitored fields change on any Salesforce SObject. You specify the SObject type and which field values should be returned in the payload. The trigger uses SystemModstamp to detect changes regardless of which specific field changed.

TriggerPolling

Archive email

Archives the hubspot email specified by `emailid` by moving it to the recycling bin, making it inaccessible unless restored.

ActionInstant

New Contact Trigger

Triggers when a new Contact is Created in Salesforce.

TriggerPolling

Archive a batch of emails by ID

Archives multiple hubspot crm emails by id; ids must exist as archiving is irreversible.

ActionInstant

New Lead Trigger

Triggers when a new Lead is created in Salesforce.

TriggerPolling

Archive a batch of quotes by id

Archives a batch of existing, non-archived quotes by their ids; this action is irreversible and useful for managing outdated or irrelevant quotes.

ActionInstant

New or Updated Opportunity

Triggers when a Salesforce Opportunity is created or updated.

TriggerPolling

Archive batch of companies by id

Archives a batch of companies by their unique ids; targeted companies must exist, not be previously archived, and this api operation is irreversible.

ActionInstant

Task Created or Completed

Triggers when a Task is created or when its status changes to Completed in Salesforce. Supports optional filtering by task Status or Subject.

TriggerPolling

Archive batch of contacts by id

Archives a batch of existing contacts by their hubspot crm ids, rendering them inactive; this action is irreversible via the api and requires manual restoration or a separate unarchive endpoint.

ActionInstant

Archive batch of deals by id

Archives a batch of existing deals by their unique hubspot ids, removing them from active views and reports (soft delete); archived deals may be restorable.

ActionInstant

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When this happens · Trigger

Do this · Action

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