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Advance Apollo contact stages from Salesforce changes

Keep contact progression visible across Salesforce and Apollo.

Trigger

Contact Updated

Triggers when an existing Salesforce Contact record is modified. Emits changed fields alongside relevant timestamps.

Action

Update contact stage

Updates the stage for one or more existing contacts in apollo.io to a new valid contact stage, useful for managing sales funnel progression.

Why this helps

Stage changes can be forgotten when teams maintain contact progress in more than one CRM.

  • Reduce manual stage updates
  • Keep progression visible in Apollo
  • Apply stage changes when relevant contact details change

Setup

Build it in a few focused steps.

  • 1Connect Salesforce and Apollo once in the Notis portal.
  • 2Create an automation in Automations, New Automation.
  • 3Tell Notis which Contact changes indicate progression and provide the mapped Apollo contact id and valid Apollo stage.
  • 4Pick the Salesforce Contact Updated trigger.
  • 5Choose a report channel and test with a mapped contact.

Questions about this workflow

Can a Salesforce Contact id be used as an Apollo contact id?

No. Provide the corresponding Apollo contact id or a reliable way for Notis to find it.

Where do valid Apollo contact stages come from?

Use the stages configured in the Apollo account; Apollo provides a separate action to list contact stages.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link Salesforce to Apollo. A trigger fires from one place; an action lands in another.

Salesforce triggers

Apollo actions

Recurring trigger

Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.

TriggerScheduled

Add Contacts to Sequence

Adds contacts to a specified apollo email sequence by initiating an asynchronous background job and returning its details.

ActionInstant

Webhook trigger

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

TriggerInstant

Bulk organization enrichment

Enriches data for up to 10 organizations simultaneously by providing a list of their base company domains (e.g., 'apollo.io', not 'www.apollo.io').

ActionInstant

Account Created or Updated

Triggers when an Account is created or updated in Salesforce. Uses LastModifiedDate high-watermark to capture both creations and updates.

TriggerPolling

Bulk people enrichment

Use to enrich multiple person profiles simultaneously with comprehensive data from apollo's database.

ActionInstant

Contact Updated

Triggers when an existing Salesforce Contact record is modified. Emits changed fields alongside relevant timestamps.

TriggerPolling

Bulk update account stage

Bulk updates the stage for specified existing apollo.io accounts, moving them to a valid new account stage.

ActionInstant

Record Updated (Generic SObject)

Triggers when monitored fields change on any Salesforce SObject. You specify the SObject type and which field values should be returned in the payload. The trigger uses SystemModstamp to detect changes regardless of which specific field changed.

TriggerPolling

Create an Apollo account

Creates a new account in apollo.io; a new record is created even if a similar account exists, and provided `owner id` or `account stage id` must be valid existing ids.

ActionInstant

New Contact Trigger

Triggers when a new Contact is Created in Salesforce.

TriggerPolling

Create Apollo contact

Creates a new contact in apollo.io; use `account id` to link to an organization and `contact stage id` for sales stage, noting that apollo does not perform automatic deduplication.

ActionInstant

New Lead Trigger

Triggers when a new Lead is created in Salesforce.

TriggerPolling

Create Apollo deal

Creates a new sales opportunity (deal) in apollo.io; all provided ids (`owner id`, `account id`, `opportunity stage id`) must be valid existing apollo identifiers.

ActionInstant

New or Updated Opportunity

Triggers when a Salesforce Opportunity is created or updated.

TriggerPolling

Create Apollo Task

Creates a distinct apollo.io task for each contact id in contact ids, assigning them to user id; this action is not for free plan users and repeated calls create duplicate tasks.

ActionInstant

Connect any two apps with Notis in the middle.

Salesforce and Apollo, or any other combination from 1,000+ integrations.

When this happens · Trigger

Do this · Action

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