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Keep Salesforce accounts represented in ActiveCampaign

Let Notis ensure a corresponding ActiveCampaign account exists whenever a Salesforce account is created or updated.

Trigger

Account Created or Updated

Triggers when an Account is created or updated in Salesforce. Uses LastModifiedDate high-watermark to capture both creations and updates.

Action

Upsert Account

This tool creates a new account if it doesn't exist or updates an existing account in activecampaign. it is particularly useful to ensure an account exists without creating duplicates, combining the functionality of create and update operations into a single action.

Why this helps

Company records drift across systems when account changes need to be copied manually.

  • Ensure an ActiveCampaign account exists
  • Reflect Salesforce account changes
  • Avoid duplicate account creation from repeated updates

Setup

Build it in a few focused steps.

  • 1Connect Salesforce and ActiveCampaign once in the Notis portal.
  • 2Create an automation by telling Notis to create or update the matching ActiveCampaign account from each Salesforce account change.
  • 3Pick the Salesforce Account Created or Updated trigger.
  • 4Choose where run reports should go.
  • 5Test with one real Salesforce account.

Questions about this workflow

What does upsert mean here?

The ActiveCampaign action creates an account if it does not exist or updates an existing one.

What account details are available?

Have Notis use the Salesforce account details available in the event. Specify any matching or update rules in your instruction and verify them with a real account.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link Salesforce to Active campaign. A trigger fires from one place; an action lands in another.

Salesforce triggers

Active campaign actions

Recurring trigger

Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.

TriggerScheduled

Add contact note

Add a note to a contact in activecampaign. the note will be associated with a contact as a subscriber type. the tool will first find the contact id using the provided email address and then create the note.

ActionInstant

Webhook trigger

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

TriggerInstant

Add Contact to Automation

This tool adds an existing contact to a specific automation in activecampaign. it first looks up the contact by email address to get their id, then adds them to the specified automation using the /api/3/contactautomations endpoint.

ActionInstant

Account Created or Updated

Triggers when an Account is created or updated in Salesforce. Uses LastModifiedDate high-watermark to capture both creations and updates.

TriggerPolling

Add Secondary Contact to Deal

This tool adds a secondary contact to an existing deal in activecampaign. if the deal has no primary contact set, this contact will be set as primary if no role is specified. the tool requires the user to have permission to manage deals and expects parameters like contact id (required), deal id (required), and role id (optional).

ActionInstant

Contact Updated

Triggers when an existing Salesforce Contact record is modified. Emits changed fields alongside relevant timestamps.

TriggerPolling

Create Account

This tool creates a new account in activecampaign. it represents a business or organization and allows programmatic account creation. the tool requires the account name and optionally accepts parameters such as account url, owner, and custom fields.

ActionInstant

Record Updated (Generic SObject)

Triggers when monitored fields change on any Salesforce SObject. You specify the SObject type and which field values should be returned in the payload. The trigger uses SystemModstamp to detect changes regardless of which specific field changed.

TriggerPolling

Create contact

Creates a new contact in activecampaign with the specified details. this action allows you to create a new contact with basic information like email, name, phone, organization details, and tags. the email address is the only required field, while all other fields are optional.

ActionInstant

New Contact Trigger

Triggers when a new Contact is Created in Salesforce.

TriggerPolling

Create contact task

Create a task associated with a contact in activecampaign. this action allows you to create a new task that will be associated with a specific contact in your activecampaign account. the task can include details such as due date, title, description, and can be assigned to a specific user.

ActionInstant

New Lead Trigger

Triggers when a new Lead is created in Salesforce.

TriggerPolling

Create Deal Pipeline

Creates a new deal pipeline in activecampaign. a deal pipeline is a visual representation of your sales process that helps organize and track deals through different stages. when you create a new pipeline, it automatically comes with three default stages: 'to contact,' 'in contact,' and 'follow up.'

ActionInstant

New or Updated Opportunity

Triggers when a Salesforce Opportunity is created or updated.

TriggerPolling

Create Deal Task Type

This tool creates a new deal task type in activecampaign. deal task types are used to categorize and organize tasks associated with deals, and they are an important feature for maintaining a structured task management system within the deals pipeline. this action complements the existing active campaign create deal task action by enabling the creation of custom task types that can be used when creating deal tasks.

ActionInstant

Connect any two apps with Notis in the middle.

Salesforce and Active campaign, or any other combination from 1,000+ integrations.

When this happens · Trigger

Do this · Action

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