Launch Every Feature with an Automatic Announcement Video
Features ship and... nothing happens. No fanfare, no momentum, no adoption spike. You're competing with products that launch every feature with a video people actually want to watch. Notis renders yours automatically the moment the feature ships.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
Render Video
Tool to initiate a new video render job. Use when you have defined a timeline and output settings and want to start rendering.
Why this helps
Feature launches get lost in email and quiet updates. External audience doesn't know what's new. Adoption is flat because no one sees the feature. You're shipping into a void while competitors own the narrative.
- Launch video creates momentum and adoption energy around new features
- One video becomes 5 social posts, email copy, and website assets - multiplies your reach
- Answers 'why did you build this?' and 'who asked for it?' which drives adoption
- Automated rendering means every feature gets a launch video, not just the big ones
Setup
Build it in a few focused steps.
- 1Connect Productlane and Shotstack to Notis
- 2Create an automation: 'When a feature is marked as shipped in Productlane, render a 90-second launch video showing the feature in action, which customer requested it, the problem it solves, and a link to get started'
- 3Select webhook trigger to catch feature launches in real-time
- 4Choose your notification channel - video will be ready before your team's standup
- 5Test by marking a recent feature as shipped in Productlane to see the video render
Questions about this workflow
Should I include pricing or a CTA?
Yes. Include a clear call-to-action (link to docs, sign up, watch tutorial). If it's a pricing-tier feature, mention that briefly but don't make it feel like a sales pitch.
What if the feature is boring or internal-only?
Even internal features get launch videos. Your team gets more excited about shipped work. You can restrict distribution to internal channels only.
Can I override the automated video for major features?
Of course. For big releases, you can manually create a more polished video using the template. The automation handles the routine launches.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Productlane to Shotstack. A trigger fires from one place; an action lands in another.
Productlane triggers
Shotstack actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Create Template
Tool to create a new template for video editing. Use when you want to save a reusable timeline configuration as a template. Template changes do not retroactively affect past renders.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Create Template (v2)
Tool to save an Edit as a re-usable template. Templates can be retrieved and modified before rendering. Use when you want to create a template with merge fields for dynamic content.
Delete Ingested Media
Tool to delete an ingested media asset. Use when you've confirmed the ingest ID and need to remove the file from Shotstack storage.
Delete Template
Tool to delete a specific Shotstack template by its ID. Use when you need to remove a template permanently.
Delete Shotstack Workflow
Tool to delete a specific Shotstack workflow. Use when you need to permanently remove a workflow after confirming its ID.
Fetch Source
Tool to fetch a remote media file and store it as a source asset. Operation is asynchronous — poll SHOTSTACK_GET_INGEST_STATUS or SHOTSTACK_INSPECT_MEDIA until the asset is ready before passing it to SHOTSTACK_RENDER_VIDEO or other downstream tools. Use when you need to ingest a file before rendering.
Get Asset
Tool to fetch details of a hosted asset by its unique identifier. Use when you need to retrieve information about videos, images, audio files, thumbnails, or poster images hosted on Shotstack's CDN.
Get Assets by Render ID
Tool to retrieve hosted assets by render ID. Use when you need to fetch one or more files (video, thumbnail, poster image) generated by a specific render job.
Connect any two apps with Notis in the middle.
Productlane and Shotstack, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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