Greet New Customers with Personalized Welcome Videos
New customer arrives. They get handed to onboarding. First experience is bureaucratic - forms, checklists, no human touch. Instead, they hear from your CEO on video: 'Welcome [Name], excited you're using [Product] for [Use Case]. Here's what I'm most excited about for your industry...' They feel welcomed as a human, not processed as data.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
Render Video
Tool to initiate a new video render job. Use when you have defined a timeline and output settings and want to start rendering.
Why this helps
New customer onboarding feels impersonal and transactional. First impression is form-filling, not excitement. They feel like one of thousands. Onboarding churn happens in week 1 because they never felt connected to your team.
- Personalized video creates emotional connection and reduces onboarding churn by 15-25%
- Customers feel welcomed as humans, not processed as accounts
- Sets tone that your company is thoughtful and high-touch
- Takes 2 minutes to create but feels like a custom experience
Setup
Build it in a few focused steps.
- 1Connect Productlane and Shotstack to Notis
- 2Create an automation: 'When a new customer account is created in Productlane with onboarding status, render a personalized 60-second welcome video from CEO addressing [Customer Name], [Company Name], [Use Case], and two specific benefits of the product for their industry'
- 3Select webhook trigger to catch new customer creation
- 4Choose your notification channel - video will be ready within 2 minutes
- 5Test by creating a new customer account in Productlane with sample data to see the welcome video
Questions about this workflow
Do I have to record my face on camera?
For best effect, yes. A CEO video feels personal. If not you, use your head of sales or customer success. The video should come from a human face, not a voiceover.
What if I don't know their use case?
Pull it from Productlane signup. Notis reads the signup form so it knows exactly why they signed up and tailors the welcome to that.
When should they receive the video?
Immediately in the welcome email. They click and watch before they even log in. First impression is a smiling human, not a login form.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Productlane to Shotstack. A trigger fires from one place; an action lands in another.
Productlane triggers
Shotstack actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Create Template
Tool to create a new template for video editing. Use when you want to save a reusable timeline configuration as a template. Template changes do not retroactively affect past renders.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Create Template (v2)
Tool to save an Edit as a re-usable template. Templates can be retrieved and modified before rendering. Use when you want to create a template with merge fields for dynamic content.
Delete Ingested Media
Tool to delete an ingested media asset. Use when you've confirmed the ingest ID and need to remove the file from Shotstack storage.
Delete Template
Tool to delete a specific Shotstack template by its ID. Use when you need to remove a template permanently.
Delete Shotstack Workflow
Tool to delete a specific Shotstack workflow. Use when you need to permanently remove a workflow after confirming its ID.
Fetch Source
Tool to fetch a remote media file and store it as a source asset. Operation is asynchronous — poll SHOTSTACK_GET_INGEST_STATUS or SHOTSTACK_INSPECT_MEDIA until the asset is ready before passing it to SHOTSTACK_RENDER_VIDEO or other downstream tools. Use when you need to ingest a file before rendering.
Get Asset
Tool to fetch details of a hosted asset by its unique identifier. Use when you need to retrieve information about videos, images, audio files, thumbnails, or poster images hosted on Shotstack's CDN.
Get Assets by Render ID
Tool to retrieve hosted assets by render ID. Use when you need to fetch one or more files (video, thumbnail, poster image) generated by a specific render job.
Connect any two apps with Notis in the middle.
Productlane and Shotstack, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
Save your first hour today.
7-day trial of any paid plan, with 20$ of usage included.
No card. Works with personal or business Shotstack.