Launch Partnerships with Co-Branded Announcement Videos
New partnership announced. Both companies mention it once on social and move on. Missed opportunity. Instead, render a co-branded video showing how the integration works, customer benefits, and how to get started. Both companies share it. Reach multiplies. Customers actually see it.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
Render Video
Tool to initiate a new video render job. Use when you have defined a timeline and output settings and want to start rendering.
Why this helps
Partnership announcements are text-only and get buried. Co-branded opportunities never get leveraged. Both companies would benefit from promotion but coordinating video feels impossible so neither does it.
- Co-branded video gets shared by both companies - reach multiplies exponentially
- Shows integration in action instead of just announcing it exists
- Gives both partner companies shareable asset for marketing
- Customers actually understand what the integration does because video shows it
Setup
Build it in a few focused steps.
- 1Connect Productlane and Shotstack to Notis
- 2Create an automation: 'When a partnership is announced in Productlane, render a co-branded video showing both logos, integration overview, customer benefits, how to enable, and call-to-action'
- 3Select webhook trigger to catch partnership announcements
- 4Choose your notification channel - you'll alert your partner company's marketing team immediately
- 5Test by creating a partnership record in Productlane to see the video render
Questions about this workflow
Can both companies share the same video?
Yes, that's the point. Both logos appear in the video so it looks like a joint collaboration. Both companies share it to their audiences.
What if the integration is complex?
Keep the video focused on customer benefit, not technical details. '[Company A] + [Company B] now work together. Here's what that enables.' If needed, create separate technical documentation.
How do I coordinate with the partner company?
Notis renders the video, you review it with your partner, and both companies share. Takes 15 mins to align on messaging, then you both promote the same video.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Productlane to Shotstack. A trigger fires from one place; an action lands in another.
Productlane triggers
Shotstack actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Create Template
Tool to create a new template for video editing. Use when you want to save a reusable timeline configuration as a template. Template changes do not retroactively affect past renders.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Create Template (v2)
Tool to save an Edit as a re-usable template. Templates can be retrieved and modified before rendering. Use when you want to create a template with merge fields for dynamic content.
Delete Ingested Media
Tool to delete an ingested media asset. Use when you've confirmed the ingest ID and need to remove the file from Shotstack storage.
Delete Template
Tool to delete a specific Shotstack template by its ID. Use when you need to remove a template permanently.
Delete Shotstack Workflow
Tool to delete a specific Shotstack workflow. Use when you need to permanently remove a workflow after confirming its ID.
Fetch Source
Tool to fetch a remote media file and store it as a source asset. Operation is asynchronous — poll SHOTSTACK_GET_INGEST_STATUS or SHOTSTACK_INSPECT_MEDIA until the asset is ready before passing it to SHOTSTACK_RENDER_VIDEO or other downstream tools. Use when you need to ingest a file before rendering.
Get Asset
Tool to fetch details of a hosted asset by its unique identifier. Use when you need to retrieve information about videos, images, audio files, thumbnails, or poster images hosted on Shotstack's CDN.
Get Assets by Render ID
Tool to retrieve hosted assets by render ID. Use when you need to fetch one or more files (video, thumbnail, poster image) generated by a specific render job.
Connect any two apps with Notis in the middle.
Productlane and Shotstack, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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