Stop Churn Before It Happens with Personalized Win-Back Videos
When a customer starts churning, they're already mentally leaving. Email campaigns feel like spam. A personal video from your CEO saying 'we miss you, here's what's new' can actually bring them back. Templates let you create personalized win-back videos in minutes, not days.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
Create Template (v2)
Tool to save an Edit as a re-usable template. Templates can be retrieved and modified before rendering. Use when you want to create a template with merge fields for dynamic content.
Why this helps
You notice at-risk customers too late. By the time you react with a generic retention offer, they've already canceled. Creating custom retention videos for each customer is impossible - you'd need 50 takes. So they churn while you debate how to respond.
- Personalization is impossible manually but trivial with templates - each at-risk customer gets a video that says their name
- Video response is 5x more effective than email for retention - customers feel seen
- Templates are fast (2 min to create) so you don't deliberate while the customer churns
- Reduces churn rate by 15-20% with high-touch personal response
Setup
Build it in a few focused steps.
- 1Connect Productlane and Shotstack to Notis
- 2Create an automation: 'When a customer is flagged as churn risk in Productlane, create a Shotstack video template with merge fields for [Customer Name], [Main Issue], [Retention Offer], and [Next Steps]'
- 3Select webhook trigger to catch churn risk flags immediately
- 4Choose your notification channel to be alerted fast
- 5Test by flagging a test customer as churn risk in Productlane and record a win-back message using the template
Questions about this workflow
What should the retention offer be?
It depends on why they're leaving. Ask Notis to pull the actual reason from Productlane and tailor the offer to that (discount, new feature access, custom support, etc.).
How personal should the video be?
Very. Use their name, reference their specific use case from Productlane, and mention what you've learned from them. It should feel like the CEO recorded it just for them.
When should I send this?
Within 24 hours of the churn risk flag. The longer you wait, the more their mind is made up. Speed is your advantage here.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Productlane to Shotstack. A trigger fires from one place; an action lands in another.
Productlane triggers
Shotstack actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Create Template
Tool to create a new template for video editing. Use when you want to save a reusable timeline configuration as a template. Template changes do not retroactively affect past renders.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Create Template (v2)
Tool to save an Edit as a re-usable template. Templates can be retrieved and modified before rendering. Use when you want to create a template with merge fields for dynamic content.
Delete Ingested Media
Tool to delete an ingested media asset. Use when you've confirmed the ingest ID and need to remove the file from Shotstack storage.
Delete Template
Tool to delete a specific Shotstack template by its ID. Use when you need to remove a template permanently.
Delete Shotstack Workflow
Tool to delete a specific Shotstack workflow. Use when you need to permanently remove a workflow after confirming its ID.
Fetch Source
Tool to fetch a remote media file and store it as a source asset. Operation is asynchronous — poll SHOTSTACK_GET_INGEST_STATUS or SHOTSTACK_INSPECT_MEDIA until the asset is ready before passing it to SHOTSTACK_RENDER_VIDEO or other downstream tools. Use when you need to ingest a file before rendering.
Get Asset
Tool to fetch details of a hosted asset by its unique identifier. Use when you need to retrieve information about videos, images, audio files, thumbnails, or poster images hosted on Shotstack's CDN.
Get Assets by Render ID
Tool to retrieve hosted assets by render ID. Use when you need to fetch one or more files (video, thumbnail, poster image) generated by a specific render job.
Connect any two apps with Notis in the middle.
Productlane and Shotstack, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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