Understand Why Customers Leave by Reading Their Company News
Customer refund hits. Within seconds, you have the latest news about their company. Company restructuring. Funding issues. Executive departure. Market downturn in their industry. You see the real reason they churned--and it often has nothing to do with you.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
Apollo News Articles Search
Search news articles about companies by organization, category, and date.
Why this helps
Customer refunds hit you hard because you take them personally. Was it your fault? Did you miss something? You never know. You worry and spiral. But usually, it's their company situation, not you. If you just knew that context, you'd move on quickly.
- Instantly understand market/company context around customer churn
- Stop taking refunds personally by seeing the real reason they left
- Discover if churn is company-wide (not your fault) or isolated customer issue
- Spot patterns in churn across your customer base
- Learn what company conditions predict churn so you can proactively reach out
Setup
Build it in a few focused steps.
- 1Connect Payhere and Apollo to Notis.
- 2Tell Notis: 'When a refund is issued in Payhere, search Apollo news about that customer's company.'
- 3Notis sets up the automation to watch for refund events and trigger news searches.
- 4Choose your notification channel and confirm you want churn context in your inbox.
- 5Test by issuing a refund in Payhere and verify the company news appears within a minute.
Questions about this workflow
What if there's no recent news about the customer's company?
Notis tells you that too. No recent news found is useful--it means their churn is probably not due to company-wide issues.
How far back does Apollo search for news?
Typically the last 3-6 months of published news. Recent and relevant context that explains current events.
Can I see news from before the refund too?
Yes. Ask Notis for a news summary of the last 6 months to see the full trajectory leading up to churn.
Do you search only business news or all news?
Apollo focuses on business, market, and company news. Not celebrity gossip or unrelated topics. Highly relevant context.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Payhere to Apollo. A trigger fires from one place; an action lands in another.
Payhere triggers
Apollo actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Apollo People Enrichment
Enrich one person with verified contact and profile data — email, profile, and optionally a mobile phone number — from an email, name, LinkedIn URL, or Apollo id.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Apollo Organization Job Postings
Retrieve a company's active job postings by its Apollo organization id.
Apollo Get Complete Organization Info
Get the complete record for a company by its Apollo organization id.
Apollo Organization Search
Find companies by headcount, location, revenue, funding, keywords, and technology.
Apollo News Articles Search
Search news articles about companies by organization, category, and date.
Apollo Get Complete Person Info
Get the complete record for a person by their Apollo person id.
Connect any two apps with Notis in the middle.
Payhere and Apollo, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
Save your first hour today.
7-day trial of any paid plan, with 20$ of usage included.
No card. Works with personal or business Apollo.