Rally Your Team on Reactivations
Subscribers come back to life and your team does not know. Notis creates a Slack group so everyone can jump on re-engagement.
Trigger
Profile Update Trigger
Triggered when a subscriber's profile is updated in Mailchimp
Action
Create a Slack user group
Creates a new user group (often referred to as a subteam) in a slack workspace.
Why this helps
Reactivated customers deserve special attention, but without team coordination they get the same generic treatment as everyone else.
- Coordinate win-back efforts
- Ensure reactivated customers feel special
- Build team momentum around wins
Setup
Build it in a few focused steps.
- 1Connect Mailchimp and Slack integrations to Notis
- 2Ask Notis: 'Create a Slack user group when a subscriber becomes active again after being dormant'
- 3Define reactivation (e.g., click or open after 3 months of silence)
- 4Specify team members to include in the group automatically
- 5Notis creates groups and notifies your team of reactivation wins
Questions about this workflow
What defines reactivation?
You decide: a click after long silence, a repurchase, or re-subscribing after unsubscribing.
How long should the group last?
Archive it after the re-engagement campaign or 30 days. Clean groups stay useful.
Can I create different groups for different segments?
Yes. Create automations for high-value reactivations separate from general ones.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Mailchimp to Slack. A trigger fires from one place; an action lands in another.
Mailchimp triggers
Slack actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Set snooze duration
Deprecated: turns on do not disturb mode for the current user, or changes its duration. use `set dnd duration` instead.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Add a custom emoji to a Slack team
Deprecated: adds a custom emoji to a slack workspace given a unique name and an image url. use `add emoji` instead.
Campaign Trigger
Triggered when a campaign is sent or experiences an event in Mailchimp
Add an emoji alias
Adds an alias for an existing custom emoji in a slack enterprise grid organization.
Profile Update Trigger
Triggered when a subscriber's profile is updated in Mailchimp
Add a remote file
Adds a reference to an external file (e.g., google drive, dropbox) to slack for discovery and sharing, requiring a unique `external id` and an `external url` accessible by slack.
Subscribe Trigger
Triggered when a subscriber subscribes to Mailchimp
Add a star to an item
Stars a channel, file, file comment, or a specific message in slack.
Unsubscribe Trigger
Triggered when a subscriber unsubscribes from Mailchimp
Add call participants
Registers new participants added to a slack call.
Add emoji
Adds a custom emoji to a slack workspace given a unique name and an image url; subject to workspace emoji limits.
Add reaction to message
Adds a specified emoji reaction to an existing message in a slack channel, identified by its timestamp; does not remove or retrieve reactions.
Connect any two apps with Notis in the middle.
Mailchimp and Slack, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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