Hot Leads Surface Automatically
Highly engaged subscribers are automatically flagged in Notion as sales-ready leads, so your sales team always sees who is interested.
Trigger
Profile Update Trigger
Triggered when a subscriber's profile is updated in Mailchimp
Action
Insert row database
Creates a new page (row) in a specified notion database.
Why this helps
Engaged subscribers stay buried in Mailchimp metrics; your sales team manually checks or misses hot leads because signals do not surface in Notion.
- Sales-ready leads surface in Notion without manual checking
- Hot prospects reach your team faster
- Reduce missed opportunity from buried engagement signals
- Less context-switching between email and sales tools
Setup
Build it in a few focused steps.
- 1Connect Mailchimp and Notion to Notis.
- 2Create a Notion database for sales leads with fields for prospect name, email, engagement score, and status (new, contacted, qualified).
- 3Create the automation: 'When a subscriber in Mailchimp shows high engagement (multiple opens, clicks, or purchase history), add them to my Notion sales leads database.'
- 4Select Profile Update Trigger and set your notification channel.
- 5Test by simulating high engagement on a test subscriber (open multiple emails, click links); they should appear as a new lead row in Notion.
Questions about this workflow
How do you define 'high engagement'?
You define it in the automation prompt (e.g., 'more than 3 opens in the last 30 days' or 'clicked any link this month'). Notis will log subscribers matching that criteria.
Do I need a separate CRM to use this?
No. Notion is your CRM in this case. The automation pulls signals from Mailchimp and logs them to Notion, creating a lightweight sales queue.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Mailchimp to Notion. A trigger fires from one place; an action lands in another.
Mailchimp triggers
Notion actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Add multiple content blocks (bulk, user-friendly)
Efficiently adds multiple standard content blocks to a notion page in a single api call with automatic markdown parsing. the 'content' field in notionrichtext blocks now automatically detects and parses markdown formatting including headers (# ## ###), bold (**text**), italic (*text*), strikethrough (~~text~~), inline code (`code`), links ([text](url)), and more. ideal for bulk content creation, ai agents, and replacing multiple individual add page content calls. supports automatic text formatting, content splitting, and up to 100 blocks per request.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Add content to Notion page
Deprecated: appends a single content block to a notion page or a parent block (must be page, toggle, to-do, bulleted/numbered list, callout, or quote); invoke repeatedly to add multiple blocks.
Campaign Trigger
Triggered when a campaign is sent or experiences an event in Mailchimp
Append complex blocks (advanced, full control)
Appends complex blocks with full notion block structure to a parent block or page. use for advanced scenarios requiring precise control: code blocks, tables, embeds, nested children within blocks, or when working with pre-built notion block objects. requires full notion api block schema - use add multiple page content for simpler content creation.
Profile Update Trigger
Triggered when a subscriber's profile is updated in Mailchimp
Archive Notion Page
Archives (moves to trash) or unarchives (restores from trash) a specified notion page.
Subscribe Trigger
Triggered when a subscriber subscribes to Mailchimp
Create comment
Adds a comment to a notion page (via `parent page id`) or to an existing discussion thread (via `discussion id`); cannot create new discussion threads on specific blocks (inline comments).
Unsubscribe Trigger
Triggered when a subscriber unsubscribes from Mailchimp
Create Notion Database
Creates a new notion database as a subpage under a specified parent page with a defined properties schema; use this action exclusively for creating new databases.
Create Notion page
Creates a new empty page in a notion workspace.
Delete a block
Archives a notion block, page, or database using its id, which sets its 'archived' property to true (like moving to "trash" in the ui) and allows it to be restored later.
Connect any two apps with Notis in the middle.
Mailchimp and Notion, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
Save your first hour today.
7-day trial of any paid plan, with 20$ of usage included.
No card. Works with personal or business Notion.