Testing Learnings Accumulate
Every A/B test you run is automatically logged in Notion with parameters, winner, and lift, so testing knowledge never gets lost.
Trigger
Campaign Trigger
Triggered when a campaign is sent or experiences an event in Mailchimp
Action
Insert row database
Creates a new page (row) in a specified notion database.
Why this helps
A/B test results scatter across Mailchimp; learnings get forgotten and you repeat tests or miss patterns.
- Test learnings accumulate in one place
- Avoid repeating tests or forgetting what worked
- Data-driven decision making from historical tests
- Reduces cognitive load of remembering test results
Setup
Build it in a few focused steps.
- 1Connect Mailchimp and Notion.
- 2Create a Notion database for tests with fields for campaign, test variable (subject, from name, send time, etc.), variant A details, variant B details, winner, lift %, and date.
- 3Create the automation: 'When an A/B test campaign is sent in Mailchimp, create a new row in my Notion testing database with the test parameters (what was tested), and later populate results when available.'
- 4Select Campaign Trigger and your notification channel.
- 5Test by sending an A/B test campaign in Mailchimp; a test row should appear in Notion.
Questions about this workflow
When do the results get logged - before or after the test finishes?
The automation logs the test setup (variants and hypothesis) when the campaign is sent. You can manually update results once they are available, or Notis can auto-fetch them on a schedule.
Can I see which variables have won most often?
Yes. Once enough tests accumulate in Notion, you can query and filter to see patterns (e.g., 'personalized subject lines won 7 out of 10 tests').
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Mailchimp to Notion. A trigger fires from one place; an action lands in another.
Mailchimp triggers
Notion actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Add multiple content blocks (bulk, user-friendly)
Efficiently adds multiple standard content blocks to a notion page in a single api call with automatic markdown parsing. the 'content' field in notionrichtext blocks now automatically detects and parses markdown formatting including headers (# ## ###), bold (**text**), italic (*text*), strikethrough (~~text~~), inline code (`code`), links ([text](url)), and more. ideal for bulk content creation, ai agents, and replacing multiple individual add page content calls. supports automatic text formatting, content splitting, and up to 100 blocks per request.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Add content to Notion page
Deprecated: appends a single content block to a notion page or a parent block (must be page, toggle, to-do, bulleted/numbered list, callout, or quote); invoke repeatedly to add multiple blocks.
Campaign Trigger
Triggered when a campaign is sent or experiences an event in Mailchimp
Append complex blocks (advanced, full control)
Appends complex blocks with full notion block structure to a parent block or page. use for advanced scenarios requiring precise control: code blocks, tables, embeds, nested children within blocks, or when working with pre-built notion block objects. requires full notion api block schema - use add multiple page content for simpler content creation.
Profile Update Trigger
Triggered when a subscriber's profile is updated in Mailchimp
Archive Notion Page
Archives (moves to trash) or unarchives (restores from trash) a specified notion page.
Subscribe Trigger
Triggered when a subscriber subscribes to Mailchimp
Create comment
Adds a comment to a notion page (via `parent page id`) or to an existing discussion thread (via `discussion id`); cannot create new discussion threads on specific blocks (inline comments).
Unsubscribe Trigger
Triggered when a subscriber unsubscribes from Mailchimp
Create Notion Database
Creates a new notion database as a subpage under a specified parent page with a defined properties schema; use this action exclusively for creating new databases.
Create Notion page
Creates a new empty page in a notion workspace.
Delete a block
Archives a notion block, page, or database using its id, which sets its 'archived' property to true (like moving to "trash" in the ui) and allows it to be restored later.
Connect any two apps with Notis in the middle.
Mailchimp and Notion, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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