Catch Churn Before It Happens
When a subscriber goes quiet or shows declining engagement, an alert automatically appears in Notion so you can re-engage before they unsubscribe.
Trigger
Profile Update Trigger
Triggered when a subscriber's profile is updated in Mailchimp
Action
Create comment
Adds a comment to a notion page (via `parent page id`) or to an existing discussion thread (via `discussion id`); cannot create new discussion threads on specific blocks (inline comments).
Why this helps
Silent disengagement goes unnoticed until the unsubscribe; by then, re-engagement is too late.
- Catch disengagement before unsubscribe
- Proactive re-engagement improves retention
- Reduces panic from sudden churn
- Data-driven targeting of at-risk segments
Setup
Build it in a few focused steps.
- 1Connect Mailchimp and Notion.
- 2Create a Notion database for at-risk subscribers with fields for subscriber name, email, days since last open, last engagement date, and re-engagement status.
- 3Create the automation: 'When a subscriber in Mailchimp shows a decline in engagement (e.g., no opens in 60 days or a drop in click rate), create an alert in my Notion at-risk subscribers database.'
- 4Select Profile Update Trigger and your notification channel.
- 5Test by simulating low engagement on a test subscriber (do not open emails for 60 days); an alert should appear in Notion.
Questions about this workflow
How do you define 'at-risk'?
You define it in the automation (e.g., 'no opens in 60 days', 'click-through rate dropped 50% month-over-month'). Notis flags subscribers matching those criteria.
Can I automate re-engagement campaigns for these subscribers?
Yes. This automation flags them in Notion; you can then create a separate automation to send them a Mailchimp re-engagement campaign.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Mailchimp to Notion. A trigger fires from one place; an action lands in another.
Mailchimp triggers
Notion actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Add multiple content blocks (bulk, user-friendly)
Efficiently adds multiple standard content blocks to a notion page in a single api call with automatic markdown parsing. the 'content' field in notionrichtext blocks now automatically detects and parses markdown formatting including headers (# ## ###), bold (**text**), italic (*text*), strikethrough (~~text~~), inline code (`code`), links ([text](url)), and more. ideal for bulk content creation, ai agents, and replacing multiple individual add page content calls. supports automatic text formatting, content splitting, and up to 100 blocks per request.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Add content to Notion page
Deprecated: appends a single content block to a notion page or a parent block (must be page, toggle, to-do, bulleted/numbered list, callout, or quote); invoke repeatedly to add multiple blocks.
Campaign Trigger
Triggered when a campaign is sent or experiences an event in Mailchimp
Append complex blocks (advanced, full control)
Appends complex blocks with full notion block structure to a parent block or page. use for advanced scenarios requiring precise control: code blocks, tables, embeds, nested children within blocks, or when working with pre-built notion block objects. requires full notion api block schema - use add multiple page content for simpler content creation.
Profile Update Trigger
Triggered when a subscriber's profile is updated in Mailchimp
Archive Notion Page
Archives (moves to trash) or unarchives (restores from trash) a specified notion page.
Subscribe Trigger
Triggered when a subscriber subscribes to Mailchimp
Create comment
Adds a comment to a notion page (via `parent page id`) or to an existing discussion thread (via `discussion id`); cannot create new discussion threads on specific blocks (inline comments).
Unsubscribe Trigger
Triggered when a subscriber unsubscribes from Mailchimp
Create Notion Database
Creates a new notion database as a subpage under a specified parent page with a defined properties schema; use this action exclusively for creating new databases.
Create Notion page
Creates a new empty page in a notion workspace.
Delete a block
Archives a notion block, page, or database using its id, which sets its 'archived' property to true (like moving to "trash" in the ui) and allows it to be restored later.
Connect any two apps with Notis in the middle.
Mailchimp and Notion, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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