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Notis

Make segment testing a habit, not an afterthought

Every two weeks, Notis creates a Linear issue asking 'what segment should we test next?' - removing decision paralysis and making testing part of your routine.

Trigger

Recurring schedule

Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.

Action

Create linear issue

Creates a new issue in a specified linear project and team, requiring a title and description, and allowing for optional properties like assignee, state, priority, cycle, and due date.

Why this helps

You want to test new segments but decision paralysis stops you. Testing gets postponed indefinitely, so you never discover new high-performing audiences.

  • Scheduled testing removes decision paralysis
  • Continuous segment discovery
  • Systematic testing instead of random tries
  • Regular testing creates testing muscle

Setup

Build it in a few focused steps.

  • 1Connect Mailchimp and Linear integrations
  • 2Ask Notis: 'Every two weeks on Monday, create a Linear issue asking me which new segment to test next'
  • 3Customize your testing prompt with segment ideas: location, industry, engagement level, job title, interests
  • 4Name it 'Segment Testing Planning' and set your notification channel
  • 5Every two weeks you get a prompt - you pick a segment to test and log the results

Questions about this workflow

What makes a good segment to test?

Something with a hypothesis: 'this location converts better', 'this job title engages more', 'this interest overlaps with product'. Test one variable at a time.

How many segments should I test at once?

One at a time. Test it, measure results, learn, then test the next one. This eliminates confusion about what caused performance changes.

How long should a segment test run?

At least 1-2 campaigns (1-2 weeks minimum) to get meaningful data. Log results in Linear and compare to baseline.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link Mailchimp to Linear. A trigger fires from one place; an action lands in another.

Mailchimp triggers

Linear actions

Recurring trigger

Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.

TriggerScheduled

Create linear attachment

Creates a new attachment and associates it with a specific, existing linear issue.

ActionInstant

Webhook trigger

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

TriggerInstant

Create a comment

Creates a new comment on a specified linear issue.

ActionInstant

Campaign Trigger

Triggered when a campaign is sent or experiences an event in Mailchimp

TriggerInstant

Create linear issue

Creates a new issue in a specified linear project and team, requiring a title and description, and allowing for optional properties like assignee, state, priority, cycle, and due date.

ActionInstant

Profile Update Trigger

Triggered when a subscriber's profile is updated in Mailchimp

TriggerInstant

Get create issue default params

Fetches a linear team's default issue estimate and state, useful for pre-filling new issue forms.

ActionInstant

Subscribe Trigger

Triggered when a subscriber subscribes to Mailchimp

TriggerInstant

Create a label

Creates a new label in linear for a specified team, used to categorize and organize issues.

ActionInstant

Unsubscribe Trigger

Triggered when a subscriber unsubscribes from Mailchimp

TriggerInstant

Delete issue

Archives an existing linear issue by its id, which is linear's standard way of deleting issues; the operation is idempotent.

ActionInstant

Get all teams

Retrieves all teams from the linear workspace without requiring any parameters.

ActionInstant

Download issue attachments

Downloads a specific attachment from a linear issue; the `file name` must include the correct file extension.

ActionInstant

Connect any two apps with Notis in the middle.

Mailchimp and Linear, or any other combination from 1,000+ integrations.

When this happens · Trigger

Do this · Action

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