Make segment testing a habit, not an afterthought
Every two weeks, Notis creates a Linear issue asking 'what segment should we test next?' - removing decision paralysis and making testing part of your routine.
Trigger
Recurring schedule
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Action
Create linear issue
Creates a new issue in a specified linear project and team, requiring a title and description, and allowing for optional properties like assignee, state, priority, cycle, and due date.
Why this helps
You want to test new segments but decision paralysis stops you. Testing gets postponed indefinitely, so you never discover new high-performing audiences.
- Scheduled testing removes decision paralysis
- Continuous segment discovery
- Systematic testing instead of random tries
- Regular testing creates testing muscle
Setup
Build it in a few focused steps.
- 1Connect Mailchimp and Linear integrations
- 2Ask Notis: 'Every two weeks on Monday, create a Linear issue asking me which new segment to test next'
- 3Customize your testing prompt with segment ideas: location, industry, engagement level, job title, interests
- 4Name it 'Segment Testing Planning' and set your notification channel
- 5Every two weeks you get a prompt - you pick a segment to test and log the results
Questions about this workflow
What makes a good segment to test?
Something with a hypothesis: 'this location converts better', 'this job title engages more', 'this interest overlaps with product'. Test one variable at a time.
How many segments should I test at once?
One at a time. Test it, measure results, learn, then test the next one. This eliminates confusion about what caused performance changes.
How long should a segment test run?
At least 1-2 campaigns (1-2 weeks minimum) to get meaningful data. Log results in Linear and compare to baseline.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Mailchimp to Linear. A trigger fires from one place; an action lands in another.
Mailchimp triggers
Linear actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Create linear attachment
Creates a new attachment and associates it with a specific, existing linear issue.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Create a comment
Creates a new comment on a specified linear issue.
Campaign Trigger
Triggered when a campaign is sent or experiences an event in Mailchimp
Create linear issue
Creates a new issue in a specified linear project and team, requiring a title and description, and allowing for optional properties like assignee, state, priority, cycle, and due date.
Profile Update Trigger
Triggered when a subscriber's profile is updated in Mailchimp
Get create issue default params
Fetches a linear team's default issue estimate and state, useful for pre-filling new issue forms.
Subscribe Trigger
Triggered when a subscriber subscribes to Mailchimp
Create a label
Creates a new label in linear for a specified team, used to categorize and organize issues.
Unsubscribe Trigger
Triggered when a subscriber unsubscribes from Mailchimp
Delete issue
Archives an existing linear issue by its id, which is linear's standard way of deleting issues; the operation is idempotent.
Get all teams
Retrieves all teams from the linear workspace without requiring any parameters.
Download issue attachments
Downloads a specific attachment from a linear issue; the `file name` must include the correct file extension.
Connect any two apps with Notis in the middle.
Mailchimp and Linear, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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