Cut Through Notification Fatigue With Escalation SMS
Issues escalate in severity but team members miss updates buried in emails - leading to slower response times. This automation sends SMS alerts when severity increases.
Trigger
Public Team Issue Properties Updated
Fires when properties on a *public-team* Linear issue change (status, assignee, priority, labels, etc.). For private teams (lock icon in Linear's sidebar) use `LINEAR_PRIVATE_TEAM_ISSUE_PROPERTIES_UPDATED`.
Action
Create SMS Campaign
This tool allows you to create a new sms campaign in brevo. you can specify the campaign name, sender, content, recipients (by providing list ids, exclusion list ids, or segment ids), and optionally schedule the campaign for a specific time. you can also enable unicode characters, add an organization prefix, and include unsubscribe instructions.
Why this helps
Issue escalations get lost in email volume - team members don't see when something becomes critical or urgent.
- Escalations trigger SMS alerts that cut through email
- Team responds faster to increased severity
- Multiple alert levels ensure critical issues are seen
Setup
Build it in a few focused steps.
- 1Connect Linear and Brevo to Notis
- 2Tell Notis: 'When an issue escalates to urgent or critical in Linear, send SMS alerts to the owning team'
- 3Select 'Public Team Issue Properties Updated' as your trigger
- 4Define escalation levels and corresponding alert recipients
- 5Test by escalating a Linear issue - SMS alerts arrive instantly
Questions about this workflow
What counts as an escalation?
You define it - could be priority change, status change to blocked, or label added like 'critical'.
Can different escalations alert different teams?
Yes - critical issues go to on-call, urgent goes to team lead, normal goes to assignee.
Can this prevent alert fatigue?
Notis can throttle alerts so you don't get spammed - for example, only escalation changes in a 1-hour window.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Linear to Brevo. A trigger fires from one place; an action lands in another.
Linear triggers
Brevo actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Create a company
This tool allows you to create a new company in your brevo account.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Create or Update Email Template
This tool creates a new email template or updates an existing one in brevo. if a 'templateid' is provided, it performs an update; otherwise, it creates a new template.
Comment Received Trigger
Triggered when a comment is received.
Create SMS Campaign
This tool allows you to create a new sms campaign in brevo. you can specify the campaign name, sender, content, recipients (by providing list ids, exclusion list ids, or segment ids), and optionally schedule the campaign for a specific time. you can also enable unicode characters, add an organization prefix, and include unsubscribe instructions.
Issue Created Trigger
Triggered when a new issue is created.
Delete a company
Deletes a company from brevo using its unique identifier.
Issue Updated Trigger
Triggered when an issue is updated. For example labels are changed, issue status is changed, etc.
Delete Contact
Deletes a contact from brevo using its unique identifier.
Private Team Comment Created
Fires when a new comment is posted on an issue in a private Linear team (polled with the connected user's token).
Delete Email Template
This tool deletes an inactive email template from brevo. you need to provide the 'templateid' of the email template you want to delete. only inactive templates can be deleted.
Private Team Issue Created
Fires when a new issue appears in a private Linear team (polled with the connected user's token).
Delete SMS Campaign
This tool deletes an existing sms campaign.
Private Team Issue Properties Updated
Fires when properties on an issue change in a private Linear team (polled with the connected user's token).
Find Contact
This tool checks if a contact exists in brevo. it searches for a contact using either an email address or mobile number, with the email being prioritized if both are provided.
Connect any two apps with Notis in the middle.
Linear and Brevo, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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