Escalate Critical Issues Automatically
Critical issues get immediate attention. Automatically escalate to stakeholders when priority changes in Linear.
Trigger
Issue Updated Trigger
Triggered when an issue is updated. For example labels are changed, issue status is changed, etc.
Action
Create Transactional Campaign
This tool creates a new transactional campaign within a specified brand in bigmailer. it allows users to programmatically create new transactional campaigns by using the provided parameters (brandid, name, subject, fromname, fromemail, htmlcontent, etc.). the api endpoint returns details such as campaignid, name, status, and created at when a campaign is successfully created.
Why this helps
Urgent issues get buried in Linear while you're context-switched elsewhere. Neurodivergent founders often miss priority shifts because they're not actively monitoring.
- Critical issues never go unnoticed
- Right people are alerted without manual routing
- Reduce time-to-resolution for blocking problems
- Prevent high-priority work from silently failing
Setup
Build it in a few focused steps.
- 1Set up Linear and Bigmailer connections in Notis (one-time).
- 2Tell Notis: 'When an issue in Linear is marked as urgent or high priority, send a transactional escalation email to the on-call engineer and product lead with full context.'
- 3Choose 'Issue Updated' as the trigger and set your notification channel.
- 4Notis will monitor for priority label changes and route accordingly.
- 5Test by changing an issue priority to 'urgent' and verify escalation emails arrive to the right recipients.
Questions about this workflow
How do I specify which people get escalated?
Tell Notis who to notify: 'Email the assigned engineer, the team lead, and anyone subscribed to critical-issues.' Notis reads your Linear structure.
Can I send different content for different escalation levels?
Yes. Tell Notis: 'For critical issues, send red-alert format; for high priority, use standard format.'
Should I turn off Slack notifications to avoid duplication?
Up to you. You can tell Notis to escalate via email while Linear Slack notifications continue, or replace them entirely.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Linear to Bigmailer. A trigger fires from one place; an action lands in another.
Linear triggers
Bigmailer actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Create Transactional Campaign
This tool creates a new transactional campaign within a specified brand in bigmailer. it allows users to programmatically create new transactional campaigns by using the provided parameters (brandid, name, subject, fromname, fromemail, htmlcontent, etc.). the api endpoint returns details such as campaignid, name, status, and created at when a campaign is successfully created.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Get User Information
This tool retrieves information about the authenticated user in bigmailer using the get /me endpoint. it requires only authentication and no additional parameters, making it ideal for verifying api connectivity and retrieving essential user details.
Comment Received Trigger
Triggered when a comment is received.
List All Brands
This tool retrieves a list of all brands associated with the authenticated bigmailer account. it allows users to view and manage their brands. the operation is executed via a simple get request to the /brands endpoint and requires proper authentication using the x-api-key header. the response is a json array containing information such as brand id, brand name, and other related details.
Issue Created Trigger
Triggered when a new issue is created.
Issue Updated Trigger
Triggered when an issue is updated. For example labels are changed, issue status is changed, etc.
Private Team Comment Created
Fires when a new comment is posted on an issue in a private Linear team (polled with the connected user's token).
Private Team Issue Created
Fires when a new issue appears in a private Linear team (polled with the connected user's token).
Private Team Issue Properties Updated
Fires when properties on an issue change in a private Linear team (polled with the connected user's token).
Connect any two apps with Notis in the middle.
Linear and Bigmailer, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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