External Lead Sync: Unified Lead Capture
Leads come from your website form, Zapier, or API. They should instantly appear in Apollo without manual entry. Right now they're scattered across systems.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
Create Apollo contact
Creates a new contact in apollo.io; use `account id` to link to an organization and `contact stage id` for sales stage, noting that apollo does not perform automatic deduplication.
Why this helps
Leads come from multiple external sources but require manual entry into Apollo. By the time they're added, other team members may have already duplicated the work.
- Leads from external sources auto-created in Apollo
- No manual data entry or copy-pasting
- Single lead source across all channels
- Faster response to inbound leads
Setup
Build it in a few focused steps.
- 1Connect Apollo to Notis via the portal.
- 2Create an automation called 'Sync External Leads to Apollo'.
- 3Describe it: 'When external systems send prospect data to Notis via webhook, automatically create or update matching contacts in Apollo.'
- 4Notis generates a webhook URL - share it with your form platform, Zapier, or custom backend.
- 5Test by sending a sample lead from your external source and verify it appears in Apollo.
Questions about this workflow
What data format does the webhook expect?
Notis accepts standard JSON with fields like email, name, company, phone, etc. Zapier can reformat data automatically if needed.
How can I connect my contact form to this webhook?
Add the Notis webhook URL to your form platform (Typeform, HubSpot, Webflow, etc.) or use Zapier as a middleware to trigger it.
What if the same lead comes from multiple sources?
Notis checks for duplicates by email before creating. If the contact already exists, it can update their record instead of creating a duplicate.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Linear to Apollo. A trigger fires from one place; an action lands in another.
Linear triggers
Apollo actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Add Contacts to Sequence
Adds contacts to a specified apollo email sequence by initiating an asynchronous background job and returning its details.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Bulk organization enrichment
Enriches data for up to 10 organizations simultaneously by providing a list of their base company domains (e.g., 'apollo.io', not 'www.apollo.io').
Comment Received Trigger
Triggered when a comment is received.
Bulk people enrichment
Use to enrich multiple person profiles simultaneously with comprehensive data from apollo's database.
Issue Created Trigger
Triggered when a new issue is created.
Bulk update account stage
Bulk updates the stage for specified existing apollo.io accounts, moving them to a valid new account stage.
Issue Updated Trigger
Triggered when an issue is updated. For example labels are changed, issue status is changed, etc.
Create an Apollo account
Creates a new account in apollo.io; a new record is created even if a similar account exists, and provided `owner id` or `account stage id` must be valid existing ids.
Private Team Comment Created
Fires when a new comment is posted on an issue in a private Linear team (polled with the connected user's token).
Create Apollo contact
Creates a new contact in apollo.io; use `account id` to link to an organization and `contact stage id` for sales stage, noting that apollo does not perform automatic deduplication.
Private Team Issue Created
Fires when a new issue appears in a private Linear team (polled with the connected user's token).
Create Apollo deal
Creates a new sales opportunity (deal) in apollo.io; all provided ids (`owner id`, `account id`, `opportunity stage id`) must be valid existing apollo identifiers.
Private Team Issue Properties Updated
Fires when properties on an issue change in a private Linear team (polled with the connected user's token).
Create Apollo Task
Creates a distinct apollo.io task for each contact id in contact ids, assigning them to user id; this action is not for free plan users and repeated calls create duplicate tasks.
Connect any two apps with Notis in the middle.
Linear and Apollo, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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