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Prospect Duplicate Detection: Data Quality Automation

You mention a prospect email in a Linear comment. Apollo should instantly show if they already exist in your database. Right now you manually search and duplicate entries pile up.

Trigger

Comment Received Trigger

Triggered when a comment is received.

Action

Search Apollo contacts

Searches apollo contacts using keywords, stage ids (from 'list contact stages' action), or sorting (max 50,000 records; `sort ascending` requires `sort by field`).

Why this helps

Prospects are created multiple times across teams because there's no instant visibility into whether they already exist in Apollo. Duplicate records fragment data.

  • Duplicate prospects prevented instantly
  • Teams know who already exists in Apollo
  • Cleaner prospect database
  • Better team collaboration

Setup

Build it in a few focused steps.

  • 1Connect Linear and Apollo to Notis.
  • 2Create an automation called 'Check for Existing Prospects'.
  • 3Write: 'When a prospect email or name is mentioned in a Linear comment, search Apollo to check if that person already exists in your database.'
  • 4Select 'Comment Received' as the trigger.
  • 5Test by mentioning a prospect email in a Linear issue comment.

Questions about this workflow

What happens if a duplicate is found?

Notis reports the existing record to you. You can then decide to skip creating a new record, merge duplicates, or update the existing one.

How does matching work - email, name, or both?

Notis matches by email first, then by name if email doesn't exist. This minimizes false positives.

Can this be automated to prevent creation entirely?

Not automatically - human judgment is important. Notis reports the duplicate, and you decide the next step.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link Linear to Apollo. A trigger fires from one place; an action lands in another.

Linear triggers

Apollo actions

Recurring trigger

Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.

TriggerScheduled

Add Contacts to Sequence

Adds contacts to a specified apollo email sequence by initiating an asynchronous background job and returning its details.

ActionInstant

Webhook trigger

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

TriggerInstant

Bulk organization enrichment

Enriches data for up to 10 organizations simultaneously by providing a list of their base company domains (e.g., 'apollo.io', not 'www.apollo.io').

ActionInstant

Comment Received Trigger

Triggered when a comment is received.

TriggerInstant

Bulk people enrichment

Use to enrich multiple person profiles simultaneously with comprehensive data from apollo's database.

ActionInstant

Issue Created Trigger

Triggered when a new issue is created.

TriggerInstant

Bulk update account stage

Bulk updates the stage for specified existing apollo.io accounts, moving them to a valid new account stage.

ActionInstant

Issue Updated Trigger

Triggered when an issue is updated. For example labels are changed, issue status is changed, etc.

TriggerInstant

Create an Apollo account

Creates a new account in apollo.io; a new record is created even if a similar account exists, and provided `owner id` or `account stage id` must be valid existing ids.

ActionInstant

Private Team Comment Created

Fires when a new comment is posted on an issue in a private Linear team (polled with the connected user's token).

TriggerPolling

Create Apollo contact

Creates a new contact in apollo.io; use `account id` to link to an organization and `contact stage id` for sales stage, noting that apollo does not perform automatic deduplication.

ActionInstant

Private Team Issue Created

Fires when a new issue appears in a private Linear team (polled with the connected user's token).

TriggerPolling

Create Apollo deal

Creates a new sales opportunity (deal) in apollo.io; all provided ids (`owner id`, `account id`, `opportunity stage id`) must be valid existing apollo identifiers.

ActionInstant

Private Team Issue Properties Updated

Fires when properties on an issue change in a private Linear team (polled with the connected user's token).

TriggerPolling

Create Apollo Task

Creates a distinct apollo.io task for each contact id in contact ids, assigning them to user id; this action is not for free plan users and repeated calls create duplicate tasks.

ActionInstant

Connect any two apps with Notis in the middle.

Linear and Apollo, or any other combination from 1,000+ integrations.

When this happens · Trigger

Do this · Action

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