Hot Lead Sequencing: From Identification to Outreach
You identify a hot lead in Linear. It should instantly be in an Apollo outreach sequence. Right now you remember to do this maybe 30% of the time.
Trigger
Issue Updated Trigger
Triggered when an issue is updated. For example labels are changed, issue status is changed, etc.
Action
Add Contacts to Sequence
Adds contacts to a specified apollo email sequence by initiating an asynchronous background job and returning its details.
Why this helps
Labels or status changes flag a prospect as hot, but the actual sequence enrollment in Apollo requires a context switch. Time passes, momentum dies, leads go cold.
- Hot leads get into sequences within seconds
- No manual re-flagging or forgotten handoffs
- Faster sales cycle response time
- Consistent lead handling
Setup
Build it in a few focused steps.
- 1Ensure Linear and Apollo are connected to Notis via the portal.
- 2Create a new automation called 'Add Hot Leads to Sequence' in Notis.
- 3Write the instruction: 'When a Linear issue is labeled hot-lead or changes to our hot prospect status, add that contact to the sales outreach sequence in Apollo.'
- 4Choose 'Issue Updated' (specifically label/status changes) as the trigger from Linear.
- 5Select your channel for notifications and test by labeling a prospect in Linear as hot-lead.
Questions about this workflow
Can I add leads to different sequences based on their type?
Absolutely. Describe it in your automation: 'If labeled enterprise-hot, add to the enterprise sequence. If labeled smb-hot, add to the SMB sequence.' Notis routes them automatically.
What if the contact doesn't exist in Apollo yet?
Combine this with the prospect sync automation above, or use a separate trigger to enrich/create them first. The system will handle it, but existing contacts work best.
Do duplicate sequence enrollments get prevented?
Apollo's API prevents re-enrolling active contacts, so if they're already in the sequence, this just confirms the enrollment. You won't get duplicates.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Linear to Apollo. A trigger fires from one place; an action lands in another.
Linear triggers
Apollo actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Add Contacts to Sequence
Adds contacts to a specified apollo email sequence by initiating an asynchronous background job and returning its details.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Bulk organization enrichment
Enriches data for up to 10 organizations simultaneously by providing a list of their base company domains (e.g., 'apollo.io', not 'www.apollo.io').
Comment Received Trigger
Triggered when a comment is received.
Bulk people enrichment
Use to enrich multiple person profiles simultaneously with comprehensive data from apollo's database.
Issue Created Trigger
Triggered when a new issue is created.
Bulk update account stage
Bulk updates the stage for specified existing apollo.io accounts, moving them to a valid new account stage.
Issue Updated Trigger
Triggered when an issue is updated. For example labels are changed, issue status is changed, etc.
Create an Apollo account
Creates a new account in apollo.io; a new record is created even if a similar account exists, and provided `owner id` or `account stage id` must be valid existing ids.
Private Team Comment Created
Fires when a new comment is posted on an issue in a private Linear team (polled with the connected user's token).
Create Apollo contact
Creates a new contact in apollo.io; use `account id` to link to an organization and `contact stage id` for sales stage, noting that apollo does not perform automatic deduplication.
Private Team Issue Created
Fires when a new issue appears in a private Linear team (polled with the connected user's token).
Create Apollo deal
Creates a new sales opportunity (deal) in apollo.io; all provided ids (`owner id`, `account id`, `opportunity stage id`) must be valid existing apollo identifiers.
Private Team Issue Properties Updated
Fires when properties on an issue change in a private Linear team (polled with the connected user's token).
Create Apollo Task
Creates a distinct apollo.io task for each contact id in contact ids, assigning them to user id; this action is not for free plan users and repeated calls create duplicate tasks.
Connect any two apps with Notis in the middle.
Linear and Apollo, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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