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Notis

Enterprise Account Automation: Unified Customer Records

You win a new enterprise deal in Linear. That company should immediately have an account in Apollo. Right now they're stuck in prospect limbo.

Trigger

Issue Created Trigger

Triggered when a new issue is created.

Action

Create an Apollo account

Creates a new account in apollo.io; a new record is created even if a similar account exists, and provided `owner id` or `account stage id` must be valid existing ids.

Why this helps

Enterprise deals are tracked and won in Linear, but the customer account never gets created in Apollo. Over time, your customer database becomes fragmented and unreliable.

  • Accounts created instantly when deals close
  • Customer data stays organized and accessible
  • Seamless handoff to account management
  • No missed onboarding steps

Setup

Build it in a few focused steps.

  • 1Connect Linear and Apollo integrations to Notis.
  • 2Create an automation named 'Auto-Create Enterprise Accounts'.
  • 3Write the instruction: 'When a new issue is created in the Enterprise Deals project in Linear, create a matching account in Apollo with the company name and key details.'
  • 4Select 'Issue Created' as the trigger, scoped to your enterprise deals project.
  • 5Choose your notification channel and test by creating an enterprise deal issue in Linear.

Questions about this workflow

Can it pull company details from our CRM or other sources?

Yes, if the company info is in the Linear issue or referenced in the description, Notis will extract it. For deeper enrichment, combine this with our company enrichment automation.

What if the enterprise already exists in Apollo?

Notis will check for existing accounts by domain or company name. If it finds a match, it can update the existing account instead of creating a duplicate.

Who becomes the account owner in Apollo?

You can specify the owner in your automation: 'Create the account and assign it to the issue assignee in Linear' or 'Assign to [specific sales leader]'. Notis handles the mapping.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link Linear to Apollo. A trigger fires from one place; an action lands in another.

Linear triggers

Apollo actions

Recurring trigger

Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.

TriggerScheduled

Add Contacts to Sequence

Adds contacts to a specified apollo email sequence by initiating an asynchronous background job and returning its details.

ActionInstant

Webhook trigger

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

TriggerInstant

Bulk organization enrichment

Enriches data for up to 10 organizations simultaneously by providing a list of their base company domains (e.g., 'apollo.io', not 'www.apollo.io').

ActionInstant

Comment Received Trigger

Triggered when a comment is received.

TriggerInstant

Bulk people enrichment

Use to enrich multiple person profiles simultaneously with comprehensive data from apollo's database.

ActionInstant

Issue Created Trigger

Triggered when a new issue is created.

TriggerInstant

Bulk update account stage

Bulk updates the stage for specified existing apollo.io accounts, moving them to a valid new account stage.

ActionInstant

Issue Updated Trigger

Triggered when an issue is updated. For example labels are changed, issue status is changed, etc.

TriggerInstant

Create an Apollo account

Creates a new account in apollo.io; a new record is created even if a similar account exists, and provided `owner id` or `account stage id` must be valid existing ids.

ActionInstant

Private Team Comment Created

Fires when a new comment is posted on an issue in a private Linear team (polled with the connected user's token).

TriggerPolling

Create Apollo contact

Creates a new contact in apollo.io; use `account id` to link to an organization and `contact stage id` for sales stage, noting that apollo does not perform automatic deduplication.

ActionInstant

Private Team Issue Created

Fires when a new issue appears in a private Linear team (polled with the connected user's token).

TriggerPolling

Create Apollo deal

Creates a new sales opportunity (deal) in apollo.io; all provided ids (`owner id`, `account id`, `opportunity stage id`) must be valid existing apollo identifiers.

ActionInstant

Private Team Issue Properties Updated

Fires when properties on an issue change in a private Linear team (polled with the connected user's token).

TriggerPolling

Create Apollo Task

Creates a distinct apollo.io task for each contact id in contact ids, assigning them to user id; this action is not for free plan users and repeated calls create duplicate tasks.

ActionInstant

Connect any two apps with Notis in the middle.

Linear and Apollo, or any other combination from 1,000+ integrations.

When this happens · Trigger

Do this · Action

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