Deal-to-Stage Sync: One Source of Truth for Pipeline Status
A deal closes in Linear, but your Apollo contact is still stuck in 'Negotiation'. Your pipeline data is a lie.
Trigger
Issue Updated Trigger
Triggered when an issue is updated. For example labels are changed, issue status is changed, etc.
Action
Update contact stage
Updates the stage for one or more existing contacts in apollo.io to a new valid contact stage, useful for managing sales funnel progression.
Why this helps
Deals and opportunities are tracked in Linear for project management, but contact pipeline stages in Apollo lag behind. At month-end, pipeline reporting is unreliable.
- Pipeline accuracy without manual updates
- Real-time contact stage progression
- Month-end reporting stays accurate
- Clearer visibility into revenue timeline
Setup
Build it in a few focused steps.
- 1Connect Linear and Apollo to Notis.
- 2Create an automation called 'Sync Deal Status to Contact Stage'.
- 3Describe it: 'When a deal issue in Linear changes status (e.g., to Won, Closed, or Lost), update the corresponding Apollo contact stage to match.'
- 4Select 'Issue Updated' as the trigger, filtering for status changes.
- 5Choose your notification channel and test by marking a deal as Won in Linear.
Questions about this workflow
How does Notis know which Apollo contact to update?
It matches based on the contact email or name mentioned in the Linear issue. Make sure your Linear issues include contact information so the sync can find them in Apollo.
Can I map different Linear statuses to different Apollo stages?
Yes. Say: 'If status changes to Won, move to Customer. If Lost, move to Disqualified. If In Conversation, move to In Negotiation.' Notis maps them intelligently.
What if a deal has multiple contacts?
The automation updates the primary contact. For complex deals with multiple stakeholders, you may need to manually adjust secondary contact stages in Apollo.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Linear to Apollo. A trigger fires from one place; an action lands in another.
Linear triggers
Apollo actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Add Contacts to Sequence
Adds contacts to a specified apollo email sequence by initiating an asynchronous background job and returning its details.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Bulk organization enrichment
Enriches data for up to 10 organizations simultaneously by providing a list of their base company domains (e.g., 'apollo.io', not 'www.apollo.io').
Comment Received Trigger
Triggered when a comment is received.
Bulk people enrichment
Use to enrich multiple person profiles simultaneously with comprehensive data from apollo's database.
Issue Created Trigger
Triggered when a new issue is created.
Bulk update account stage
Bulk updates the stage for specified existing apollo.io accounts, moving them to a valid new account stage.
Issue Updated Trigger
Triggered when an issue is updated. For example labels are changed, issue status is changed, etc.
Create an Apollo account
Creates a new account in apollo.io; a new record is created even if a similar account exists, and provided `owner id` or `account stage id` must be valid existing ids.
Private Team Comment Created
Fires when a new comment is posted on an issue in a private Linear team (polled with the connected user's token).
Create Apollo contact
Creates a new contact in apollo.io; use `account id` to link to an organization and `contact stage id` for sales stage, noting that apollo does not perform automatic deduplication.
Private Team Issue Created
Fires when a new issue appears in a private Linear team (polled with the connected user's token).
Create Apollo deal
Creates a new sales opportunity (deal) in apollo.io; all provided ids (`owner id`, `account id`, `opportunity stage id`) must be valid existing apollo identifiers.
Private Team Issue Properties Updated
Fires when properties on an issue change in a private Linear team (polled with the connected user's token).
Create Apollo Task
Creates a distinct apollo.io task for each contact id in contact ids, assigning them to user id; this action is not for free plan users and repeated calls create duplicate tasks.
Connect any two apps with Notis in the middle.
Linear and Apollo, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
Save your first hour today.
7-day trial of any paid plan, with 20$ of usage included.
No card. Works with personal or business Apollo.