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Enrich Amplitude user properties from HubSpot

Keep user context useful in analytics by carrying relevant new contact details into Amplitude.

Trigger

Contact Created Trigger

Contact Created Trigger

Action

Update User Properties in Amplitude

Update user properties using amplitude's identify api. this action allows you to: - set or update the user id for a device id - update user properties without sending an event - perform operations on user properties (set, append, etc.) - update user attributes like device info and location

Why this helps

Useful customer context can remain in HubSpot while Amplitude user profiles lack attributes needed to segment activity.

  • Update user properties when a new contact is created.
  • Use contact context to support segmentation in Amplitude.
  • Avoid repeatedly copying available profile details by hand.

Setup

Build it in a few focused steps.

  • 1Connect HubSpot and Amplitude once in the Notis portal.
  • 2Create an automation in Automations by choosing New Automation, then enter a name and prompt.
  • 3Tell Notis which available contact identifier and properties should update the matching Amplitude user.
  • 4Pick the Contact Created trigger and choose where run reports should go.
  • 5Test with one real contact and confirm the intended user properties in Amplitude.

Questions about this workflow

What identifies the matching Amplitude user?

Specify an identifier that is available in HubSpot and Amplitude, such as a user ID or device ID. If you do not have a shared identifier, provide one or the profile cannot be reliably matched.

Does this send an event too?

This automation updates user properties using the Amplitude identify action. Use a separate event automation if you also need an event recorded.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link Hubspot to Amplitude. A trigger fires from one place; an action lands in another.

Hubspot triggers

Amplitude actions

Recurring trigger

Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.

TriggerScheduled

Check Amplitude Cohort Status

Check the status of a cohort export request. this action allows you to: - poll the status of an in-progress cohort download request - determine if a cohort is ready for download

ActionInstant

Webhook trigger

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

TriggerInstant

Create Amplitude Event Category

Create a new event category in amplitude. this action allows you to: - create a new event category to organize event types - validate category name before creation key features: - creates event categories for organizing events - returns success/failure status

ActionInstant

Contact Created Trigger

Contact Created Trigger

TriggerInstant

Create Amplitude Event Type

Create a new event type in amplitude. this action allows you to: - define a new event type with various properties - associate the event with a category - add metadata like description, tags, and owner key features: - creates trackable events in your amplitude project - supports full event type configuration

ActionInstant

Deal Stage UpdatedTrigger

Deal Stage UpdatedTrigger

TriggerInstant

Delete Amplitude Event Category

Delete an event category from amplitude. this action allows you to: - delete an existing event category - remove category organization from events key features: - permanently removes event categories - returns success/failure status

ActionInstant

Delete Amplitude Event Type

Delete an event type from amplitude. this action allows you to: - remove an event type from your project - mark live events as deleted - remove planned events from the tracking plan key features: - different behavior based on event status (live, planned, etc.) - returns success/failure status

ActionInstant

Request Amplitude Cohort

Get a single cohort by id and initiate download. this action allows you to: - request a specific cohort from amplitude - optionally include user properties in the response - start the asynchronous download process key features: - supports filtering by specific user properties - returns a request id used for polling status and downloading - supports eu data residency

ActionInstant

Get Amplitude Event Categories

Get event categories from amplitude. this action allows you to: - get all event categories in your project - get a specific category by name

ActionInstant

Get Amplitude Event Type

Get a specific event type from amplitude by name. this action allows you to: - retrieve detailed information about a single event type - get all properties and metadata for the event key features: - retrieves comprehensive event type details - returns metadata like category, description, and settings - supports lookup by exact event name

ActionInstant

Connect any two apps with Notis in the middle.

Hubspot and Amplitude, or any other combination from 1,000+ integrations.

When this happens · Trigger

Do this · Action

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