Find product retailers when a research sheet changes
When a conditional formatting rule changes, explore retailers for the product you specify.
Trigger
Conditional Format Rule Changed
Triggers when conditional formatting rules change in a Google Spreadsheet. Detects when rules are added, updated, or removed. Uses snapshot-based diffing to detect changes between polls.
Action
Product API Lookup
Tool to find websites selling specific ecommerce products. use when you need to discover online retailers offering a given product name or query a domain's product listings (e.g., 'dom:jbhifi.com.au').
Why this helps
Product research scattered across sheets and search tools makes competitor discovery harder to revisit.
- Find websites selling a specified ecommerce product.
- Query product listings for a specified domain.
- Keep product research with the spreadsheet change report.
Setup
Build it in a few focused steps.
- 1Connect Google Sheets and Builtwith once in the Notis portal.
- 2Create an automation in Automations, New Automation, and give it a name.
- 3Tell Notis whether to search for a product name or query product listings for a domain when formatting rules change; supply the product or domain in the instruction.
- 4Pick the Conditional Format Rule Changed trigger and choose where run reports go.
- 5Test with one real rule change and the product name or domain you want researched.
Questions about this workflow
Will conditional formatting rules tell the workflow which product to search?
The trigger detects rules added, updated, or removed. Supply the product name or domain in your instruction unless the event context clearly includes it.
Can the lookup query a specific retailer domain?
Yes. Product API Lookup can discover retailers for a product name or query a domain's product listings.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Google Sheets to Builtwith. A trigger fires from one place; an action lands in another.
Google Sheets triggers
Builtwith actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Create Domain List File
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Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Datasets Lookup
Tool to access mass internet technology usage information from 2000 to today. use when you need historical technology usage trends for a domain.
Aggregate Metric Changed
Triggers when an aggregate metric (SUM/COUNT/AVG/MIN/MAX) changes in a Google Sheets spreadsheet. This trigger monitors an aggregate calculation on a target column (optionally filtered by a search column/value) and fires when the calculated result changes.
Domain API Lookup
Tool to retrieve current and historical technology information of a website. use after confirming the domain to lookup.
Cell Range Values Changed
Triggers when values in a specified A1 range change in Google Sheets. This trigger monitors a specific cell or range of cells and fires when any values change.
Financial API Lookup
Tool to fetch financial data for a domain. use when you need company financials for us or uk registered websites.
Conditional Format Rule Changed
Triggers when conditional formatting rules change in a Google Spreadsheet. Detects when rules are added, updated, or removed. Uses snapshot-based diffing to detect changes between polls.
Free API Lookup
Tool to access last updated dates and counts for technology groups and categories for websites. use when you need a snapshot of technology usage timing for a domain.
Data Validation Rule Changed
Triggers when data validation rules change (added/updated/removed) in a Google Spreadsheet. Uses snapshot-based diffing to detect changes between polls.
Lists API Get List With Meta
Tool to retrieve a list of websites using a specified technology, including metadata. use when you need detailed company and site information for sites using a particular technology.
Developer Metadata Changed
Triggers when developer metadata entries change (new/updated/removed) in a Google Spreadsheet. Uses snapshot-based diffing to detect changes between polls.
Lists API Get List
Tool to retrieve a list of websites using a specific technology. use when you want to find sites leveraging a particular tech.
Filtered Range Values Changed
Polling trigger that monitors Google Sheets filtered ranges for value changes. Uses snapshot-based diffing to detect when values matching a data filter change. Emits the matched values when changes are detected.
MCP API Lookup
Tool to query live web technologies for a root domain. use after confirming a valid domain name.
Connect any two apps with Notis in the middle.
Google Sheets and Builtwith, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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