Get more context before you contact a new lead
Let Notis check new spreadsheet leads against Apollo and surface useful context for your next decision.
Trigger
New Rows in Google Sheet
Simple polling trigger that monitors Google Sheets for new rows. Detects when new rows are added and returns the complete row data. Perfect for triggering any workflow based on new sheet entries.
Action
Enrich person with Apollo
Enriches and retrieves information for a person from apollo.io, requiring one of: `email`, `hashed email`, `id`, `linkedin url`, or (`first name` and `last name` with `organization name` or `domain`) for matching; `webhook url` must be provided if `reveal phone number` is true.
Why this helps
A name and email alone can leave founders guessing whether a prospect is worth pursuing.
- Make lead review more informed.
- Reduce manual prospect research.
- Use available Apollo matches to decide next steps.
Setup
Build it in a few focused steps.
- 1Connect Google Sheets and Apollo once in the Notis portal.
- 2Create an automation in Automations by adding a name and prompt.
- 3In one instruction, describe the matching criteria and the context you want Notis to surface.
- 4Pick the New Rows in Google Sheet trigger and choose where run reports go.
- 5Test with one real lead row.
Questions about this workflow
What details help Apollo match a person?
Apollo can match by email, hashed email, Apollo ID, LinkedIn URL, or first and last name with an organization name or domain.
Does this workflow make the qualification decision for me?
Notis can summarize the available profile data against criteria you provide. Your instruction should say what criteria to use and how to present the result.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Google Sheets to Apollo. A trigger fires from one place; an action lands in another.
Google Sheets triggers
Apollo actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Add Contacts to Sequence
Adds contacts to a specified apollo email sequence by initiating an asynchronous background job and returning its details.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Bulk organization enrichment
Enriches data for up to 10 organizations simultaneously by providing a list of their base company domains (e.g., 'apollo.io', not 'www.apollo.io').
Aggregate Metric Changed
Triggers when an aggregate metric (SUM/COUNT/AVG/MIN/MAX) changes in a Google Sheets spreadsheet. This trigger monitors an aggregate calculation on a target column (optionally filtered by a search column/value) and fires when the calculated result changes.
Bulk people enrichment
Use to enrich multiple person profiles simultaneously with comprehensive data from apollo's database.
Cell Range Values Changed
Triggers when values in a specified A1 range change in Google Sheets. This trigger monitors a specific cell or range of cells and fires when any values change.
Bulk update account stage
Bulk updates the stage for specified existing apollo.io accounts, moving them to a valid new account stage.
Conditional Format Rule Changed
Triggers when conditional formatting rules change in a Google Spreadsheet. Detects when rules are added, updated, or removed. Uses snapshot-based diffing to detect changes between polls.
Create an Apollo account
Creates a new account in apollo.io; a new record is created even if a similar account exists, and provided `owner id` or `account stage id` must be valid existing ids.
Data Validation Rule Changed
Triggers when data validation rules change (added/updated/removed) in a Google Spreadsheet. Uses snapshot-based diffing to detect changes between polls.
Create Apollo contact
Creates a new contact in apollo.io; use `account id` to link to an organization and `contact stage id` for sales stage, noting that apollo does not perform automatic deduplication.
Developer Metadata Changed
Triggers when developer metadata entries change (new/updated/removed) in a Google Spreadsheet. Uses snapshot-based diffing to detect changes between polls.
Create Apollo deal
Creates a new sales opportunity (deal) in apollo.io; all provided ids (`owner id`, `account id`, `opportunity stage id`) must be valid existing apollo identifiers.
Filtered Range Values Changed
Polling trigger that monitors Google Sheets filtered ranges for value changes. Uses snapshot-based diffing to detect when values matching a data filter change. Emits the matched values when changes are detected.
Create Apollo Task
Creates a distinct apollo.io task for each contact id in contact ids, assigning them to user id; this action is not for free plan users and repeated calls create duplicate tasks.
Connect any two apps with Notis in the middle.
Google Sheets and Apollo, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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