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Start a deadline campaign when a lead meeting is booked

Turn a booked lead conversation into a timely follow-up sequence without remembering to start the clock by hand.

Trigger

Event Created

Polling trigger that fires when a new calendar event is created. Returns event ID, summary, start/end times, and organizer info.

Action

Start Deadline via Custom Webhook

Tool to start an individual subscriber’s deadline tracking via a custom webhook URL. Use after generating a campaign-specific webhook token. Example: StartDeadlineCustomWebhook(account_id='123456', token='abcdef', email='joe@example.com')

Why this helps

A new prospect meeting is easy to book and just as easy to forget to connect to the right follow-up deadline.

  • Start deadline tracking from a newly created meeting when the attendee email and campaign token are available.
  • Reduce manual handoffs between calendar scheduling and deadline follow-up.
  • Keep campaign starts tied to a real booking event.

Setup

Build it in a few focused steps.

  • 1Connect Google Calendar and Deadline Funnel once in the Notis portal.
  • 2Create an automation in Automations, New Automation, and give it a clear name.
  • 3Tell Notis to start the chosen Deadline Funnel campaign for the attendee when a qualifying lead meeting is created, using the campaign webhook token and attendee email.
  • 4Pick the Google Calendar Event Created trigger, choose where run reports go, and test with one real example.

Questions about this workflow

What does this workflow need to start a deadline?

It needs an attendee email, a Deadline Funnel account ID, and the campaign-specific token from a custom webhook URL. Make those values available to Notis in the instruction or connected account context.

Does a calendar event create a campaign?

No. This workflow starts an individual subscriber's deadline using an existing campaign token. Create or select the campaign in Deadline Funnel first.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link Google Calendar to Deadline funnel. A trigger fires from one place; an action lands in another.

Google Calendar triggers

Deadline funnel actions

Recurring trigger

Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.

TriggerScheduled

Email Link Redirect

Tool to redirect an email link to the correct before- or after-deadline URL for a subscriber. Use when processing clicks on Deadline Funnel email links. Returns the final destination URL after redirects.

ActionInstant

Webhook trigger

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

TriggerInstant

Generate Sales Tracking Webhook URL

Tool to generate the sales-tracking webhook URL details. Use when you need the campaign-specific sales-tracking webhook parameters before tracking a sale. Use after creating or retrieving your campaign in Deadline Funnel to obtain the token value.

ActionInstant

Attendee Response Changed

Polling trigger that fires when any attendee's RSVP changes to accepted, declined, or tentative. Returns attendee info and current status.

TriggerPolling

Get Account ID

Tool to retrieve the Deadline Funnel account ID. Use when you need the account identifier for subsequent API calls. Attempts known endpoints then falls back to parsing response or request headers.

ActionInstant

Event Canceled or Deleted

Triggers when a Google Calendar event is cancelled or deleted. Returns minimal data: event_id, summary (if available), and cancellation timestamp.

TriggerPolling

List Campaigns

Tool to retrieve existing Deadline Funnel campaigns. Use when you need to obtain campaign IDs and names for downstream actions.

ActionInstant

Event Starting Soon

Triggers when a calendar event is within a configured number of minutes from starting. Returns event details, time remaining, attendees, and join links when available.

TriggerPolling

Start Deadline via Custom Webhook

Tool to start an individual subscriber’s deadline tracking via a custom webhook URL. Use after generating a campaign-specific webhook token. Example: StartDeadlineCustomWebhook(account_id='123456', token='abcdef', email='joe@example.com')

ActionInstant

Calendar Event Changes

**SOON TO BE DEPRECATED** - Use Calendar Event Sync (polling trigger) instead. Real-time webhook trigger for calendar event changes. Returns event metadata only. For full event data, use Calendar Event Sync (polling trigger).

TriggerInstant

Track Sale Webhook

Tool to record a sale for a subscriber in a specific campaign via the campaign-generated sales-tracking webhook. Use after generating the campaign sales-tracking webhook URL.

ActionInstant

Event Created

Polling trigger that fires when a new calendar event is created. Returns event ID, summary, start/end times, and organizer info.

TriggerPolling

Calendar Event Sync

Polling trigger that returns full event data including details, attendees, and metadata. For real-time notifications with basic info, use Calendar Event Changes (webhook).

TriggerPolling

Connect any two apps with Notis in the middle.

Google Calendar and Deadline funnel, or any other combination from 1,000+ integrations.

When this happens · Trigger

Do this · Action

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No card. Works with personal or business Deadline funnel.