Track Your Competitive Positioning Automatically
When you mention competitors in sales emails, it gets logged automatically—build a picture of competitive positioning without extra work.
Trigger
Email Sent
Triggers when a Gmail message is sent by the authenticated user. It polls the 'SENT' label and emits metadata including sender, recipients, subject, timestamp, and thread ID.
Action
Append Values to Spreadsheet
Tool to append values to a spreadsheet. use when you need to add new data to the end of an existing table in a google sheet.
Why this helps
Founders have intuitive sense of competitive threats but no data backing it. Without tracking, competitive moves get forgotten. When it's time to adjust positioning or pricing, there's no record of past context.
- Build a competitive intelligence log from your own conversations
- Spot which competitors come up most in sales
- Track how competitive positioning evolves over time
- Make pricing and messaging decisions backed by data
Setup
Build it in a few focused steps.
- 1Connect Gmail and Google Sheets.
- 2Create a competitor tracking sheet with columns: Date, Prospect, Competitor Mentioned, Context, Our Positioning.
- 3Tell Notis: 'When I send an email mentioning competitors, add it to my competitive tracking sheet with the prospect name, competitor mentioned, and what I said about our positioning.'
- 4Set the trigger: sent emails containing competitor names.
- 5Test by sending an email that mentions a competitor.
Questions about this workflow
How does it know which companies are competitors?
You define them. Create a list of competitor names and tell Notis to watch for those keywords in your sent emails.
Will it catch all competitor mentions?
It catches mentions of companies you've defined. Typos or abbreviations might be missed—refine the list over time.
How often should I review this log?
Monthly is good for spotting trends. Quarterly deep-dives help adjust your positioning strategy.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Gmail to Google Sheets. A trigger fires from one place; an action lands in another.
Gmail triggers
Google Sheets actions
Email Sent
Triggers when a Gmail message is sent by the authenticated user. It polls the 'SENT' label and emits metadata including sender, recipients, subject, timestamp, and thread ID.
Add Sheet to Spreadsheet
Adds a new sheet (worksheet) to a spreadsheet. use this tool to create a new tab within an existing google sheet, optionally specifying its title, index, size, and other properties.
New Gmail Message Received Trigger
Triggers when a new message is received in Gmail.
Aggregate Column Data
Searches for rows where a specific column matches a value and performs mathematical operations on data from another column.
Append Dimension
Tool to append new rows or columns to a sheet, increasing its size. use when you need to add empty rows or columns to an existing sheet.
Batch get spreadsheet
Retrieves data from specified cell ranges in a google spreadsheet; ensure the spreadsheet has at least one worksheet and any explicitly referenced sheet names in ranges exist.
Batch update spreadsheet
Updates a specified range in a google sheet with given values, or appends them as new rows if `first cell location` is omitted; ensure the target sheet exists and the spreadsheet contains at least one worksheet.
Batch Update Values by Data Filter
Tool to update values in ranges matching data filters. use when you need to update specific data in a google sheet based on criteria rather than fixed cell ranges.
Clear Basic Filter
Tool to clear the basic filter from a sheet. use when you need to remove an existing basic filter from a specific sheet within a google spreadsheet.
Clear spreadsheet values
Clears cell content (preserving formatting and notes) from a specified a1 notation range in a google spreadsheet; the range must correspond to an existing sheet and cells.
Connect any two apps with Notis in the middle.
Not just Gmail and Google Sheets. Any combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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