Give new company inquiries an Apollo account
Turn a clear company opportunity in your inbox into an account record ready for your team to review.
Trigger
New Gmail Message Received Trigger
Triggers when a new message is received in Gmail.
Action
Create an Apollo account
Creates a new account in apollo.io; a new record is created even if a similar account exists, and provided `owner id` or `account stage id` must be valid existing ids.
Why this helps
Company inquiries can stall when nobody has time to create and organize an account record.
- Create an account for a clearly identified company opportunity
- Reduce manual account setup
- Keep the company attached to the incoming conversation
Setup
Build it in a few focused steps.
- 1Connect Gmail and Apollo once in the Notis portal.
- 2Create an automation in Automations, then choose New Automation and add a name and prompt.
- 3In one instruction, define what counts as a new company opportunity and provide valid owner or account stage ids if those fields are used.
- 4Choose the New Gmail Message Received trigger and select a channel for run reports.
- 5Test with one real company inquiry and review the created account in Apollo.
Questions about this workflow
Will Apollo prevent duplicate accounts?
No. The create action makes a new record even if a similar account exists, so define when a company should be treated as new and review duplicates.
Are owner and stage fields optional?
If provided, owner id and account stage id must be valid existing Apollo identifiers.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Gmail to Apollo. A trigger fires from one place; an action lands in another.
Gmail triggers
Apollo actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Add Contacts to Sequence
Adds contacts to a specified apollo email sequence by initiating an asynchronous background job and returning its details.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Bulk organization enrichment
Enriches data for up to 10 organizations simultaneously by providing a list of their base company domains (e.g., 'apollo.io', not 'www.apollo.io').
Email Sent
Triggers when a Gmail message is sent by the authenticated user. It polls the 'SENT' label and emits metadata including sender, recipients, subject, timestamp, and thread ID.
Bulk people enrichment
Use to enrich multiple person profiles simultaneously with comprehensive data from apollo's database.
New Gmail Message Received Trigger
Triggers when a new message is received in Gmail.
Bulk update account stage
Bulk updates the stage for specified existing apollo.io accounts, moving them to a valid new account stage.
Create an Apollo account
Creates a new account in apollo.io; a new record is created even if a similar account exists, and provided `owner id` or `account stage id` must be valid existing ids.
Create Apollo contact
Creates a new contact in apollo.io; use `account id` to link to an organization and `contact stage id` for sales stage, noting that apollo does not perform automatic deduplication.
Create Apollo deal
Creates a new sales opportunity (deal) in apollo.io; all provided ids (`owner id`, `account id`, `opportunity stage id`) must be valid existing apollo identifiers.
Create Apollo Task
Creates a distinct apollo.io task for each contact id in contact ids, assigning them to user id; this action is not for free plan users and repeated calls create duplicate tasks.
Connect any two apps with Notis in the middle.
Gmail and Apollo, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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