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Organize ActiveCampaign leads from incoming emails

Turn the context in a new email into a useful contact tag, so follow-up starts with a little more clarity.

Trigger

New Gmail Message Received Trigger

Triggers when a new message is received in Gmail.

Action

Manage contact tag

Manage tags for a contact in activecampaign. this action allows adding or removing tags from a contact. the action can be performed using either the contact's id or email address.

Why this helps

Important context about a lead often stays buried in an inbox instead of helping you organize the contact record.

  • Make useful lead context easier to find in ActiveCampaign.
  • Reduce repetitive tagging after prospect conversations.
  • Help keep follow-up organized around the details shared by a lead.

Setup

Build it in a few focused steps.

  • 1Connect Gmail and ActiveCampaign once in the Notis portal.
  • 2Create an automation in the portal or tell Notis in plain language.
  • 3Describe which context in a new email should determine a tag and which matching contact to update.
  • 4Choose the new Gmail message trigger and where run reports should go.
  • 5Test with one real message and confirm the tag on the intended contact.

Questions about this workflow

Does this workflow create the contact if it is missing?

The selected action manages tags for a contact using an ID or email address. It does not create contacts.

Can Notis infer a tag from the message?

You can ask Notis to use context in the email, but the tag decision should be described clearly in your instruction.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link Gmail to Active campaign. A trigger fires from one place; an action lands in another.

Gmail triggers

Active campaign actions

Recurring trigger

Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.

TriggerScheduled

Add contact note

Add a note to a contact in activecampaign. the note will be associated with a contact as a subscriber type. the tool will first find the contact id using the provided email address and then create the note.

ActionInstant

Webhook trigger

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

TriggerInstant

Add Contact to Automation

This tool adds an existing contact to a specific automation in activecampaign. it first looks up the contact by email address to get their id, then adds them to the specified automation using the /api/3/contactautomations endpoint.

ActionInstant

Email Sent

Triggers when a Gmail message is sent by the authenticated user. It polls the 'SENT' label and emits metadata including sender, recipients, subject, timestamp, and thread ID.

TriggerPolling

Add Secondary Contact to Deal

This tool adds a secondary contact to an existing deal in activecampaign. if the deal has no primary contact set, this contact will be set as primary if no role is specified. the tool requires the user to have permission to manage deals and expects parameters like contact id (required), deal id (required), and role id (optional).

ActionInstant

New Gmail Message Received Trigger

Triggers when a new message is received in Gmail.

TriggerPolling

Create Account

This tool creates a new account in activecampaign. it represents a business or organization and allows programmatic account creation. the tool requires the account name and optionally accepts parameters such as account url, owner, and custom fields.

ActionInstant

Create contact

Creates a new contact in activecampaign with the specified details. this action allows you to create a new contact with basic information like email, name, phone, organization details, and tags. the email address is the only required field, while all other fields are optional.

ActionInstant

Create contact task

Create a task associated with a contact in activecampaign. this action allows you to create a new task that will be associated with a specific contact in your activecampaign account. the task can include details such as due date, title, description, and can be assigned to a specific user.

ActionInstant

Create Deal Pipeline

Creates a new deal pipeline in activecampaign. a deal pipeline is a visual representation of your sales process that helps organize and track deals through different stages. when you create a new pipeline, it automatically comes with three default stages: 'to contact,' 'in contact,' and 'follow up.'

ActionInstant

Create Deal Task Type

This tool creates a new deal task type in activecampaign. deal task types are used to categorize and organize tasks associated with deals, and they are an important feature for maintaining a structured task management system within the deals pipeline. this action complements the existing active campaign create deal task action by enabling the creation of custom task types that can be used when creating deal tasks.

ActionInstant

Connect any two apps with Notis in the middle.

Gmail and Active campaign, or any other combination from 1,000+ integrations.

When this happens · Trigger

Do this · Action

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