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Notis

Validate keyword ideas the moment an SEO issue is prioritized

Add your chosen SEO label in GitHub and let Notis return a Semrush overview for the issue's keyword candidates.

Trigger

GitHub Issue Labels Changed

Triggers when the labels on a specific GitHub issue change. Fires whenever a label is added to, removed from, or has its metadata (color, description) modified on the monitored issue. The payload includes: - ``current_labels`` -- the full set of labels currently on the issue - ``added_labels`` -- labels that were newly added - ``removed_label_names`` -- names of labels that were removed - ``changed_label_names`` -- labels whose metadata changed without being added or removed

Action

Batch keyword overview

Fetches a keyword overview report from a semrush regional database for up to 100 keywords, providing metrics like search volume, cpc, and keyword difficulty.

Why this helps

Keyword ideas collect in engineering issues, but opening a separate SEO tool to validate them adds enough friction that prioritization stalls.

  • Brings volume, CPC, and difficulty into the prioritization moment
  • Keeps keyword research connected to the work item
  • Reduces dashboard switching during backlog grooming

Setup

Build it in a few focused steps.

  • 1Connect GitHub and Semrush to Notis once.
  • 2Tell Notis to run a Semrush batch keyword overview for phrases in an issue whenever your SEO label is added.
  • 3Choose GitHub Issue Labels Changed as the trigger and name the label in the prompt.
  • 4Set the run-report channel and test with one issue containing a short keyword list.

Questions about this workflow

How many keywords can one issue contain?

The Semrush batch overview supports up to 100 keywords, though a focused shortlist is usually easier to act on.

Do I need to map issue fields?

No. Describe where the candidate phrases appear in the issue using plain language and Notis interprets the event.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link GitHub to Semrush. A trigger fires from one place; an action lands in another.

GitHub triggers

Semrush actions

New Workflow Artifact Created

Triggers when a new workflow artifact is created in a GitHub repository. Monitors for newly created GitHub Actions workflow artifacts. Optionally filters by artifact name to restrict monitoring to specific artifacts.

TriggerPolling

Get ad copies

Retrieves unique ad copies semrush has observed for a specified domain from a regional database, detailing ads seen in google's paid search results.

ActionInstant

Branch Changed

Triggers when a GitHub branch changes. Monitors a specific branch for: - New commits pushed (head commit SHA changes) - Protection status toggled (branch becomes protected or unprotected) - Protection settings changed, including: required status checks and their enforcement level, admin enforcement, required pull request reviews (dismiss stale reviews, code owner reviews, approving review count, last push approval), required linear history, force push allowance, deletion allowance, conversation resolution, branch locking, and fork syncing.

TriggerPolling

Get anchor texts

Use this action to get a csv report of anchor texts for backlinks pointing to a specified, publicly accessible domain, root domain, or url.

ActionInstant

New Branch Created

Triggers when a new branch is created in a GitHub repository. Detects newly created branches. Deleted branches do not fire events.

TriggerPolling

Get authority score profile

Retrieves the authority score (as) profile for a specified target, showing the count of referring domains that link to the target for each as value from 0 to 100.

ActionInstant

Check Run Status / Conclusion Changed

Triggers when a specific GitHub check run changes its status or conclusion. Monitors a single check run for changes to: status (queued, in_progress, completed, etc.), conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required), started_at, and completed_at.

TriggerPolling

Get backlinks

Fetches backlinks for a specified domain or url as a csv-formatted string, allowing customization of columns, sorting, and filtering; ensure `display limit` surpasses `display offset` when an offset is used, and note the `urlanchor` filter may have limitations for targets with extensive backlinks.

ActionInstant

Check Suite Status / Conclusion Changed

Triggers when a GitHub check suite changes its status or conclusion for a given ref. Monitors all check suites associated with a git reference (branch, tag, or commit SHA) for changes to status (queued, in_progress, completed, etc.) and conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required, startup_failure, stale). Optionally filters by GitHub App ID.

TriggerPolling

Backlinks overview

Provides a csv-formatted summary of backlinks, including authority score and link type breakdowns, for a specified and publicly accessible domain, root domain, or url.

ActionInstant

New Code Scanning Alert Created

Triggers when a new code scanning alert is created in a repository. Fires an event for each newly created code scanning alert detected in the configured repository. Alerts can be filtered by Git reference, scanning tool, state, and severity. The payload includes the alert number, rule details, tool information, state, severity, and the location of the most recent instance.

TriggerPolling

Batch comparison

Compares backlink profiles for multiple specified targets (domains, subdomains, or urls) to analyze and compare link-building efforts.

ActionInstant

New Repository Collaborator Added

Triggers when a new collaborator is added to a GitHub repository. Monitors the full list of collaborators on a repository and fires an event for each newly added collaborator. The payload includes the collaborator's GitHub username, account ID, profile URL, avatar URL, permission flags (pull, triage, push, maintain, admin), and assigned role name.

TriggerPolling

Batch keyword overview

Fetches a keyword overview report from a semrush regional database for up to 100 keywords, providing metrics like search volume, cpc, and keyword difficulty.

ActionInstant

Commit Event

Triggered when a new commit is pushed to a repository.

TriggerInstant

Broad match keyword

Fetches broad match keywords for a given phrase; `display sort` and `display filter` parameters are defined but currently not utilized by the api call.

ActionInstant

Connect any two apps with Notis in the middle.

Not just GitHub and Semrush. Any combination from 1,000+ integrations.

When this happens · Trigger

Do this · Action

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