Revisit competitive keyword gaps at every major release
A new version tag prompts Notis to compare your domain with up to four competitors, giving product and growth a shared post-release view.
Trigger
New Repository Tag Created
Triggers when a new tag is created in a GitHub repository. Monitors the repository's tags and fires an event for each newly created tag. The payload includes the tag name, the commit SHA and URL it points to, and archive download URLs.
Action
Compare domains
Analyzes keyword rankings by comparing up to five domains to find common, unique, or gap keywords, using specified organic/paid types and comparison logic in the `domains` string.
Why this helps
Competitive SEO reviews happen on an irregular cadence, so product milestones pass without checking whether the market opportunity has shifted.
- Anchors competitor research to memorable product milestones
- Finds keyword gaps that can shape the next release cycle
- Creates one shared report instead of scattered manual checks
Setup
Build it in a few focused steps.
- 1Connect GitHub and Semrush in Notis.
- 2Ask Notis to compare your domain with named competitors in Semrush whenever a major version tag is created.
- 3Choose New Repository Tag Created and describe the tag prefix that counts as a major release.
- 4Select the reporting channel and test with a real or test release tag.
Questions about this workflow
How many domains can be compared?
Semrush can compare up to five domains in total, including your own.
Can patch-release tags be ignored?
Yes. Describe the relevant version-tag pattern in the prompt and configure the GitHub trigger accordingly.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link GitHub to Semrush. A trigger fires from one place; an action lands in another.
GitHub triggers
Semrush actions
New Workflow Artifact Created
Triggers when a new workflow artifact is created in a GitHub repository. Monitors for newly created GitHub Actions workflow artifacts. Optionally filters by artifact name to restrict monitoring to specific artifacts.
Get ad copies
Retrieves unique ad copies semrush has observed for a specified domain from a regional database, detailing ads seen in google's paid search results.
Branch Changed
Triggers when a GitHub branch changes. Monitors a specific branch for: - New commits pushed (head commit SHA changes) - Protection status toggled (branch becomes protected or unprotected) - Protection settings changed, including: required status checks and their enforcement level, admin enforcement, required pull request reviews (dismiss stale reviews, code owner reviews, approving review count, last push approval), required linear history, force push allowance, deletion allowance, conversation resolution, branch locking, and fork syncing.
Get anchor texts
Use this action to get a csv report of anchor texts for backlinks pointing to a specified, publicly accessible domain, root domain, or url.
New Branch Created
Triggers when a new branch is created in a GitHub repository. Detects newly created branches. Deleted branches do not fire events.
Get authority score profile
Retrieves the authority score (as) profile for a specified target, showing the count of referring domains that link to the target for each as value from 0 to 100.
Check Run Status / Conclusion Changed
Triggers when a specific GitHub check run changes its status or conclusion. Monitors a single check run for changes to: status (queued, in_progress, completed, etc.), conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required), started_at, and completed_at.
Get backlinks
Fetches backlinks for a specified domain or url as a csv-formatted string, allowing customization of columns, sorting, and filtering; ensure `display limit` surpasses `display offset` when an offset is used, and note the `urlanchor` filter may have limitations for targets with extensive backlinks.
Check Suite Status / Conclusion Changed
Triggers when a GitHub check suite changes its status or conclusion for a given ref. Monitors all check suites associated with a git reference (branch, tag, or commit SHA) for changes to status (queued, in_progress, completed, etc.) and conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required, startup_failure, stale). Optionally filters by GitHub App ID.
Backlinks overview
Provides a csv-formatted summary of backlinks, including authority score and link type breakdowns, for a specified and publicly accessible domain, root domain, or url.
New Code Scanning Alert Created
Triggers when a new code scanning alert is created in a repository. Fires an event for each newly created code scanning alert detected in the configured repository. Alerts can be filtered by Git reference, scanning tool, state, and severity. The payload includes the alert number, rule details, tool information, state, severity, and the location of the most recent instance.
Batch comparison
Compares backlink profiles for multiple specified targets (domains, subdomains, or urls) to analyze and compare link-building efforts.
New Repository Collaborator Added
Triggers when a new collaborator is added to a GitHub repository. Monitors the full list of collaborators on a repository and fires an event for each newly added collaborator. The payload includes the collaborator's GitHub username, account ID, profile URL, avatar URL, permission flags (pull, triage, push, maintain, admin), and assigned role name.
Batch keyword overview
Fetches a keyword overview report from a semrush regional database for up to 100 keywords, providing metrics like search volume, cpc, and keyword difficulty.
Commit Event
Triggered when a new commit is pushed to a repository.
Broad match keyword
Fetches broad match keywords for a given phrase; `display sort` and `display filter` parameters are defined but currently not utilized by the api call.
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When this happens · Trigger
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