Turn README updates into customer-question research
Whenever your core product explanation changes in GitHub, Notis asks Semrush what people are searching for and brings back useful questions.
Trigger
GitHub Repository README Changed
Triggers when the README file in a specific repository directory changes. Monitors the README in a configurable directory and branch/tag/commit. The payload includes the current README metadata (filename, path, SHA, size, URLs), the previous and current git blob SHAs, and a list of which tracked fields changed.
Action
Phrase questions
Fetches question-format keywords semantically related to a given query phrase for a specified regional database, aiding in understanding user search intent and discovering content ideas.
Why this helps
Product language evolves in code while marketing research lags behind, leaving help content and landing pages framed around yesterday's message.
- Keeps search-intent research aligned with current product language
- Creates ready-to-review FAQ and article angles
- Removes the need to remember a separate keyword-research session
Setup
Build it in a few focused steps.
- 1Connect GitHub and Semrush to Notis in the portal.
- 2Ask Notis to create an automation that finds Semrush question keywords related to meaningful README messaging changes.
- 3Select GitHub Repository README Changed as the trigger.
- 4Choose where Notis should report the questions and test with a real README edit.
Questions about this workflow
Does every formatting edit need to create a report?
No. In the prompt, ask Notis to skip trivial formatting changes and act on changes to product positioning, features, or use cases.
Can I choose a regional keyword database?
Yes. Include the desired Semrush regional database in the automation instruction.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link GitHub to Semrush. A trigger fires from one place; an action lands in another.
GitHub triggers
Semrush actions
New Workflow Artifact Created
Triggers when a new workflow artifact is created in a GitHub repository. Monitors for newly created GitHub Actions workflow artifacts. Optionally filters by artifact name to restrict monitoring to specific artifacts.
Get ad copies
Retrieves unique ad copies semrush has observed for a specified domain from a regional database, detailing ads seen in google's paid search results.
Branch Changed
Triggers when a GitHub branch changes. Monitors a specific branch for: - New commits pushed (head commit SHA changes) - Protection status toggled (branch becomes protected or unprotected) - Protection settings changed, including: required status checks and their enforcement level, admin enforcement, required pull request reviews (dismiss stale reviews, code owner reviews, approving review count, last push approval), required linear history, force push allowance, deletion allowance, conversation resolution, branch locking, and fork syncing.
Get anchor texts
Use this action to get a csv report of anchor texts for backlinks pointing to a specified, publicly accessible domain, root domain, or url.
New Branch Created
Triggers when a new branch is created in a GitHub repository. Detects newly created branches. Deleted branches do not fire events.
Get authority score profile
Retrieves the authority score (as) profile for a specified target, showing the count of referring domains that link to the target for each as value from 0 to 100.
Check Run Status / Conclusion Changed
Triggers when a specific GitHub check run changes its status or conclusion. Monitors a single check run for changes to: status (queued, in_progress, completed, etc.), conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required), started_at, and completed_at.
Get backlinks
Fetches backlinks for a specified domain or url as a csv-formatted string, allowing customization of columns, sorting, and filtering; ensure `display limit` surpasses `display offset` when an offset is used, and note the `urlanchor` filter may have limitations for targets with extensive backlinks.
Check Suite Status / Conclusion Changed
Triggers when a GitHub check suite changes its status or conclusion for a given ref. Monitors all check suites associated with a git reference (branch, tag, or commit SHA) for changes to status (queued, in_progress, completed, etc.) and conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required, startup_failure, stale). Optionally filters by GitHub App ID.
Backlinks overview
Provides a csv-formatted summary of backlinks, including authority score and link type breakdowns, for a specified and publicly accessible domain, root domain, or url.
New Code Scanning Alert Created
Triggers when a new code scanning alert is created in a repository. Fires an event for each newly created code scanning alert detected in the configured repository. Alerts can be filtered by Git reference, scanning tool, state, and severity. The payload includes the alert number, rule details, tool information, state, severity, and the location of the most recent instance.
Batch comparison
Compares backlink profiles for multiple specified targets (domains, subdomains, or urls) to analyze and compare link-building efforts.
New Repository Collaborator Added
Triggers when a new collaborator is added to a GitHub repository. Monitors the full list of collaborators on a repository and fires an event for each newly added collaborator. The payload includes the collaborator's GitHub username, account ID, profile URL, avatar URL, permission flags (pull, triage, push, maintain, admin), and assigned role name.
Batch keyword overview
Fetches a keyword overview report from a semrush regional database for up to 100 keywords, providing metrics like search volume, cpc, and keyword difficulty.
Commit Event
Triggered when a new commit is pushed to a repository.
Broad match keyword
Fetches broad match keywords for a given phrase; `display sort` and `display filter` parameters are defined but currently not utilized by the api call.
Connect any two apps with Notis in the middle.
Not just GitHub and Semrush. Any combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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