Auto-Route GitHub Issues Based on Labels
Label a GitHub issue as 'sales' or 'support'? Salesforce automatically routes it to the right team.
Trigger
GitHub Issue Labels Changed
Triggers when the labels on a specific GitHub issue change. Fires whenever a label is added to, removed from, or has its metadata (color, description) modified on the monitored issue. The payload includes: - ``current_labels`` -- the full set of labels currently on the issue - ``added_labels`` -- labels that were newly added - ``removed_label_names`` -- names of labels that were removed - ``changed_label_names`` -- labels whose metadata changed without being added or removed
Action
Apply lead assignment rules
Applies configured lead assignment rules to a specific lead, automatically routing it to the appropriate owner based on your organization's rules.
Why this helps
A customer files a bug that's really a sales opportunity. It stays in GitHub as 'bug' while sales never hears about it. The customer never gets a direct response. The opportunity is lost because teams can't see what's truly critical.
- Issues are automatically routed to the right team based on labels
- Sales sees high-priority customer feedback immediately
- Reduces response time for critical issues
- Ensures customer issues reach the right owner
Setup
Build it in a few focused steps.
- 1Connect GitHub and Salesforce to Notis.
- 2Create an automation named 'Issue Labels to Lead Routing'.
- 3Set the prompt to: 'When a GitHub issue is labeled with "sales", "feature-request", or "customer-critical", apply Salesforce lead assignment rules to route the issue to the sales team. If labeled "bug" or "documentation", route to engineering.'
- 4Select 'GitHub: GitHub Issue Labels Changed' as the trigger.
- 5Test by labeling a GitHub issue and verifying Salesforce lead assignment.
Questions about this workflow
How do I set up the label-to-team mapping?
Describe your labeling convention and team structure to Notis. It will interpret the mapping from your plain-language instruction.
What if an issue gets multiple labels?
Notis will apply rules based on priority. Tell it which labels take precedence (e.g., 'customer-critical' overrides 'bug').
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link GitHub to Salesforce. A trigger fires from one place; an action lands in another.
GitHub triggers
Salesforce actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Create Salesforce Account
Deprecated: creates a new salesforce account using a json post request, requiring 'name'; specific fields (e.g., custom, dunsnumber) may have org-level prerequisites.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Add contact to campaign
Adds a contact to a campaign by creating a campaignmember record, allowing you to track campaign engagement.
New Workflow Artifact Created
Triggers when a new workflow artifact is created in a GitHub repository. Monitors for newly created GitHub Actions workflow artifacts. Optionally filters by artifact name to restrict monitoring to specific artifacts.
Add lead to campaign
Adds a lead to a campaign by creating a campaignmember record, allowing you to track campaign engagement.
Branch Changed
Triggers when a GitHub branch changes. Monitors a specific branch for: - New commits pushed (head commit SHA changes) - Protection status toggled (branch becomes protected or unprotected) - Protection settings changed, including: required status checks and their enforcement level, admin enforcement, required pull request reviews (dismiss stale reviews, code owner reviews, approving review count, last push approval), required linear history, force push allowance, deletion allowance, conversation resolution, branch locking, and fork syncing.
Add product to opportunity
Adds a product (line item) to an opportunity. the product must exist in a pricebook entry that's associated with the opportunity's pricebook.
New Branch Created
Triggers when a new branch is created in a GitHub repository. Detects newly created branches. Deleted branches do not fire events.
Apply lead assignment rules
Applies configured lead assignment rules to a specific lead, automatically routing it to the appropriate owner based on your organization's rules.
Check Run Status / Conclusion Changed
Triggers when a specific GitHub check run changes its status or conclusion. Monitors a single check run for changes to: status (queued, in_progress, completed, etc.), conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required), started_at, and completed_at.
Associate contact to account
Associates a contact with an account by updating the contact's accountid field.
Check Suite Status / Conclusion Changed
Triggers when a GitHub check suite changes its status or conclusion for a given ref. Monitors all check suites associated with a git reference (branch, tag, or commit SHA) for changes to status (queued, in_progress, completed, etc.) and conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required, startup_failure, stale). Optionally filters by GitHub App ID.
Clone opportunity with products
Clones an opportunity and optionally its products (line items). creates a new opportunity with the same field values and products as the original.
New Code Scanning Alert Created
Triggers when a new code scanning alert is created in a repository. Fires an event for each newly created code scanning alert detected in the configured repository. Alerts can be filtered by Git reference, scanning tool, state, and severity. The payload includes the alert number, rule details, tool information, state, severity, and the location of the most recent instance.
Clone record
Creates a copy of an existing salesforce record by reading its data, removing system fields, and creating a new record. optionally apply field updates to the clone.
Connect any two apps with Notis in the middle.
GitHub and Salesforce, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
Save your first hour today.
7-day trial of any paid plan, with 20$ of usage included.
No card. Works with personal or business Salesforce.