Discover adjacent verticals
Explore a neighboring market with criteria you can review.
Trigger
New Issue Created
Triggers when a new issue is created in a GitHub repository. Pull requests are automatically excluded -- only true issues produce events. Results can be filtered by labels, assignee, creator, and mentioned user. The payload includes the issue number, title, body, state, labels, assignees, comment count, creator details, timestamps, and direct links to the issue on GitHub.
Action
Apollo Organization Search
Find companies by headcount, location, revenue, funding, keywords, and technology.
Why this helps
Adjacent-market ideas lose momentum without a bounded search.
- Makes exploration bounded
- Keeps the hypothesis visible
- Returns comparable companies
Setup
Build it in a few focused steps.
- 1Connect GitHub and Apollo.
- 2Create Adjacent vertical discovery.
- 3Prompt Notis: read the issue entity and hypothesis, search Apollo organizations matching the supplied adjacent-vertical criteria, and flag absent values.
- 4Select New Issue Created and a reporting channel.
- 5Test with one vertical hypothesis.
Questions about this workflow
Can the issue define the neighboring market?
Yes. Include the vertical, geography, and other search criteria.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link GitHub to Apollo. A trigger fires from one place; an action lands in another.
GitHub triggers
Apollo actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Apollo People Enrichment
Enrich one person with verified contact and profile data — email, profile, and optionally a mobile phone number — from an email, name, LinkedIn URL, or Apollo id.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Apollo Organization Job Postings
Retrieve a company's active job postings by its Apollo organization id.
New Workflow Artifact Created
Triggers when a new workflow artifact is created in a GitHub repository. Monitors for newly created GitHub Actions workflow artifacts. Optionally filters by artifact name to restrict monitoring to specific artifacts.
Apollo Get Complete Organization Info
Get the complete record for a company by its Apollo organization id.
Branch Changed
Triggers when a GitHub branch changes. Monitors a specific branch for: - New commits pushed (head commit SHA changes) - Protection status toggled (branch becomes protected or unprotected) - Protection settings changed, including: required status checks and their enforcement level, admin enforcement, required pull request reviews (dismiss stale reviews, code owner reviews, approving review count, last push approval), required linear history, force push allowance, deletion allowance, conversation resolution, branch locking, and fork syncing.
Apollo Organization Search
Find companies by headcount, location, revenue, funding, keywords, and technology.
New Branch Created
Triggers when a new branch is created in a GitHub repository. Detects newly created branches. Deleted branches do not fire events.
Apollo News Articles Search
Search news articles about companies by organization, category, and date.
Check Run Status / Conclusion Changed
Triggers when a specific GitHub check run changes its status or conclusion. Monitors a single check run for changes to: status (queued, in_progress, completed, etc.), conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required), started_at, and completed_at.
Apollo Get Complete Person Info
Get the complete record for a person by their Apollo person id.
Check Suite Status / Conclusion Changed
Triggers when a GitHub check suite changes its status or conclusion for a given ref. Monitors all check suites associated with a git reference (branch, tag, or commit SHA) for changes to status (queued, in_progress, completed, etc.) and conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required, startup_failure, stale). Optionally filters by GitHub App ID.
New Code Scanning Alert Created
Triggers when a new code scanning alert is created in a repository. Fires an event for each newly created code scanning alert detected in the configured repository. Alerts can be filtered by Git reference, scanning tool, state, and severity. The payload includes the alert number, rule details, tool information, state, severity, and the location of the most recent instance.
Connect any two apps with Notis in the middle.
GitHub and Apollo, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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